You may know Dorothy Reynolds as an administrator at Opticians on Facebook. She also does it all at Optical Alternatives, from buying 2,000 frames (representing 100...
WORDS YOU SHOULD USE: “I apologize it seems to be taking me forever.” WHEN TO SAY IT: If you notice that a customer is becoming agitated,...
Why your search for local marketing success might end with the online giant This article originally appeared in the March 2015 edition of INVISION. If you’ve...
WORDS YOU SHOULD USE: “Enjoy!” WHEN TO SAY IT: Use this instead of “goodbye” after the sale has been completed and your customer is walking out...
Robyn Janz works as an optician and consultant at Dan Deutsch Optical Outlook’s location at UCLA’s prestigious Jules Stein Eye Institute in Los Angeles. “We work...
I know you’re frustrated.Not a day goes by that you don’t hear some variation of this question: How come eyeglasses are so expensive? A while back,...
Holly Forstad Rivertown Eye Care, Hastings, MN Holly Forstad came to the optical world in 2009 as a switch from creating custom wedding gowns. (“After working...
WORDS YOU SHOULD USE: “Other Customers Are Waiting” WHEN TO SAY IT: Have a client who is holding up your line because she’s yakking on the...
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Kathy Maren Combs Eyecare & Eyewear, Western Springs, IL When she took her new job, Kathy Maren’s local newspaper did a profile of her with the...
WORDS YOU SHOULD USE: “Fortunately, I work miracles!” WHEN TO SAY IT: When a customer comes to you with a problem. First of all, it’s funny....
Asking a question like this will bring the sales process to a happy ending This article originally appeared in the September 2015 edition of INVISION. Over...
Joey King, Eyelux Optometry, San Diego, CA Joey King, an optician and practice manager, likes the varied aspects of vision care. “More exams equal more opportunities to...
Colleen Galanti was about to graduate high school when her mom saw a help-wanted ad in the local paper for an optician trainee. “I had no...
“Well, here’s your chance to try the opposite … If every instinct you have is wrong, then the opposite would have to be right.”— Jerry Seinfeld...
In a recent article, I asked the following question: In order to sell your average/neutral patient, in which direction should you move them? Positively or negatively?...
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