But before he goes, let's review some key points of The EyeCoach Selling System he's been sharing these past several years.
Plot twist: Robert Bell decided not to teach you a damn thing a long time ago.
You’re about to get much better at selling.
You're just doing it wrong anyway.
Plus spring allergy season is nigh and we see a marketing opportunity.
Sales guru Robert Bell says too many eye pros are “asleep at the wheel”.
Many of you are too emotionally wrapped up in closing deals.
Try to grab a long weekend to recharge.
We fear what we don’t understand. Let’s debunk the myths and find the truth!
Oct 30-Nov 4 OPERATIONS Fine-tune exam schedules. HSA and FSA spending brings in revenue this time of year; you want doctors in for extra hours or...
INterior design Show Some Local Color Nothing quite implies the twin themes of local ties (a big deal for Millennials, in particular) and vision like the...
Isn't eyewear more significant than, say, a mobile phone?
1. LISTEN AND ASK THE RIGHT QUESTIONS Clinicians often ask if patients are interested in contact lenses. Stop! This closed-ended question leaves little room for discussion. Dr. Stephen...
Crafting lens packages makes getting patients what they need easier I like watching American Pickers and observing how Frank Fritz and Mike Wolfe negotiate a deal. Fritz,...
It helps you realize what's really important.
Selling doesn't equal persuasion.
I identified the power you give Dr. Ummm, now we take the power away!
What’s a good way to cheaply advertise? It’s not new, it’s not high tech and it’s also not done enough by optical retailers: handing out practice-branded...
This digital lens will give you a larger sweet spot. When to use it: When explaining digital single vision lenses to patients. Source: Stephanie Kuhn, Optique...
They're only the largest optometric practice/retailer in the country.
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