A new sales philosophy could absolutely transform your optical business.
Work these bullets in to your business model and expect growth far more rapid than average.
If you’re not regularly goal-setting the business of your business you can’t forecast your growth.
Instead, budget for them — plus other tips for spending less, managing wisely and selling more.
First and foremost: Eyecare is not a job, it’s a noble career.
How to maximize the value of your tech and their connection between patient, doctor and optician.
Developing a culture of intimacy among team members is no small task, but it is essential to operating a highly effective, and frankly, enjoyable day-to-day business.
Patients buy their doctor and that doctor’s expert advice. The “sale” starts in the exam room.
Words matter. Use yours to set yourself apart.
Including having your business take a stand, being nice to quitters and shredding costs.
9 ideas on a few important things to consider.
Including how to come up with an Oops Kit.
Take a Cold Shower and More Manager's To-Dos for August and September.
But before he goes, let's review some key points of The EyeCoach Selling System he's been sharing these past several years.
Plot twist: Robert Bell decided not to teach you a damn thing a long time ago.
You’re about to get much better at selling.
You're just doing it wrong anyway.
Plus spring allergy season is nigh and we see a marketing opportunity.
Sales guru Robert Bell says too many eye pros are “asleep at the wheel”.
Many of you are too emotionally wrapped up in closing deals.
Get the most important news and business ideas for eyecare professionals every weekday from INVISION.
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