If you’re not regularly goal-setting the business of your business you can’t forecast your growth.
Instead, budget for them — plus other tips for spending less, managing wisely and selling more.
Like the perfect time to pounce on customers to increase your chance of a sale.
First and foremost: Eyecare is not a job, it’s a noble career.
And not just about what to sell them but how to sell them as well.
Attending VEE or not, determine your winners and loser and a plan for summer sales.
Like using the sun to your selling advantage and getting customers to spend on ‘fun.’
How to maximize the value of your tech and their connection between patient, doctor and optician.
Developing a culture of intimacy among team members is no small task, but it is essential to operating a highly effective, and frankly, enjoyable day-to-day business.
Like basking in your big problems and asking the right questions of candidates.
Patients buy their doctor and that doctor’s expert advice. The “sale” starts in the exam room.
Words matter. Use yours to set yourself apart.
Including having your business take a stand, being nice to quitters and shredding costs.
9 ideas on a few important things to consider.
Plus suggestions for getting in customers' heads and making them talk.
Including how to come up with an Oops Kit.
It is paramount to a satisfactory customer experience, so here are a few ideas to improve your communication.
Connecting personally shows gratitude for their presence in your office and makes patients feel special.
A script for prescription compliance.
Now is not the time to pull your punches or not deliver on your promises.
Get the most important news and business ideas for eyecare professionals every weekday from INVISION.