To give is better to receive, thankfully we’ve got some tasks that help you accomplish both.
Don’t be too quick to discount newer social sites. Imagine if we had written off Facebook as a fad?
Because branding your practice has now become an essential component of a successful social media marketing strategy.
Staying on top of what works and what doesn’t so you can drive bigger sales in the new year.
It’s easy to get education out in front of some new eyes and go ‘viral’ … no dancing required.
Including ideas to celebrate Mother’s Day.
As an eyecare provider, you’re passionate about helping people. The more inclusive your marketing efforts , the more people you’ll be able to help.
3 marketing trends you can start taking advantage of right now.
Hint: Their Facebook marketing is right on target.
We're talking fall, Halloween, the holidays and beyond.
An OD shares her tips on how ECPs can make the most of the latest social media platform.
Instagram is still growing and, if you master it, your business could grow with it.
Take a Cold Shower and More Manager's To-Dos for August and September.
E-commerce and telemedicine? Not so much ...
They aren’t the only game in town, but they are currently among the most overlooked from small businesses.
It explains when and how influencers must disclose sponsorships to their followers.
It was participated by 40 of the industry’s most ‘followed’ and influential eyecare professionals, trade media and brand representatives.
And do you have a local professional photographer on speed dial yet? There are so many ways one can benefit your business.
And how to do little infomercials from the show floor to come back to eager customers looking to buy.
Plus call a meeting of your fun committee and a simple and inexpensive way to protect your business.
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