With the war for talent showing no signs of letting up, it’s a great time to revisit your recruiting efforts.
Plus call a meeting of your fun committee and a simple and inexpensive way to protect your business.
Unless it’s true, it might be a criminal offense in your state.
Plus spring allergy season is nigh and we see a marketing opportunity.
Plus tips for making the most of the upcoming Vision Expo.
But always bring donuts if you're running late.
Are you ready to make some money?
Start preparing for the year-end rush.
Encourage multiple pair sales with a box to store eyewear.
Send it to hold and promise to call back within an hour.
Trust your gut, and let them go.
Don't let problem patients drag your business down.
Personal recommendations are more important than they've ever been before.
Win hearts and minds by remembering your team members' important days.
I am a typical middle class child of the ‘70s. We were taught hard work was the only way to “get ahead.” My parents were the...
Oct. 2-7 OPERATIONS Finalize work schedules through mid-January. Check staff obligations and work around any clashes. CUSTOMER RELATIONS Take a valued customer to lunch. Let her...
PUBLIC SPEAKING Going Off the Leash If giving a presentation makes you nervous, test your best lines on a dog, who can usually be trusted to...
I’m thinking it could be time to open a second location. What factors should I be considering? There’s an adage in retail that if you’re going...
Owning an eyecare business can be incredibly satisfying, as vision is so core to the way people interact with the world around them. However, in every...
Document Your Big Shopping Trip You’re not just an optical retailer, you’re a tastemaker scouring distant markets, like Vision Expo West, and maybe even SILMO. Build...
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