Are you ready to make some money?
Start preparing for the year-end rush.
Encourage multiple pair sales with a box to store eyewear.
Send it to hold and promise to call back within an hour.
Trust your gut, and let them go.
Don't let problem patients drag your business down.
Personal recommendations are more important than they've ever been before.
Win hearts and minds by remembering your team members' important days.
I am a typical middle class child of the ‘70s. We were taught hard work was the only way to “get ahead.” My parents were the...
Oct. 2-7 OPERATIONS Finalize work schedules through mid-January. Check staff obligations and work around any clashes. CUSTOMER RELATIONS Take a valued customer to lunch. Let her...
PUBLIC SPEAKING Going Off the Leash If giving a presentation makes you nervous, test your best lines on a dog, who can usually be trusted to...
I’m thinking it could be time to open a second location. What factors should I be considering? There’s an adage in retail that if you’re going...
OWNING AN EYECARE business can be incredibly satisfying, as vision is so core to the way people interact with the world around them. However, in every...
Document Your Big Shopping Trip You’re not just an optical retailer, you’re a tastemaker scouring distant markets, like Vision Expo West, and maybe even SILMO. Build...
An employee is starting to show her age. She’s losing her hearing and becoming forgetful. She wants to work to age 68 — three more years....
When things slow down after the back-to-school season, consider a temporary staff exchange with a noncompeting practice. (You could also “lend” an employee to a store...
A doctor alienates his manager by relying too much on his favorite tech. How can balance be maintained?
Week 1July 3-8 MANAGEMENT Summer is a time for fun, sun and strategy. To help, a question from Jonathan L. Byrnes, author and lecturer at MIT:...
24 Stop us if you’ve heard this one: “How do you entertain a bored pharaoh? You sail a boatload of young women dressed only in fishing...
IT’S GRADUATION SEASON across the country and your chance to show your community credentials. Bay Optical Lab, in North Bend, OR, did that last year by...
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