Like the ‘extroverts make better sales people’ fallacy and the benefits of corporate social responsibility.
Like the perfect number of people to invite to keep noise manageable and a hack to get smiling even when you don’t feel like it.
Like how to recruit like a pro, finally knock things off your to-do list, and the magic number of times you need to repeat yourself for...
Including letting go of 2024 and declaring better resolutions for 2025.
Will there even be airtime for your advertising during election season?
Encourage multiple pair sales with a box to store eyewear.
For a more connected network, scratch some backs in the realty business.
A successful bank holds one every week.
Don't ignore those one-star reviews. Instead, discuss them as a team.
Don't let problem patients drag your business down.
You ask for their support; give them yours.
Because your very best ideas are likely to happen outside the office.
Try a Giving Tree.
INterior design Show Some Local Color Nothing quite implies the twin themes of local ties (a big deal for Millennials, in particular) and vision like the...
PUBLIC SPEAKING Going Off the Leash If giving a presentation makes you nervous, test your best lines on a dog, who can usually be trusted to...
Document Your Big Shopping Trip You’re not just an optical retailer, you’re a tastemaker scouring distant markets, like Vision Expo West, and maybe even SILMO. Build...
IT’S GRADUATION SEASON across the country and your chance to show your community credentials. Bay Optical Lab, in North Bend, OR, did that last year by...
Billionaires can be competitive, egotistical and controlling, but also smart, hardworking and obsessive. It’s a description that could apply to many small business owners. So what...
Say “I Don’t Know” More Often Too many people act as if they can solve every problem. No one wants to look like an ignoramus, but...
marketingCreate a Selfie Wall If your idea of a testimonial gallery is a series of 8×12 framed portraits hanging from a wall, it’s probably time for...
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