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Customers seem to be gravitating toward more budget-friendly ophthalmic styles.
Sun sales were surprisingly flat in one of the summeriest months of the year.
Sunwear sales are finally starting to pick up and it’s full steam ahead on color!
Sunglasses season is here and so is the demand for more unique and standout styles.
Colorful frames are back in high-demand! And sunglasses season has finally started!
Spring styles hit the boards and though patients are still price conscious, their desire for bold and colorful frames are on the rise.
Two distinct trends emerge: Customers gravitating toward more affordable frames or luxury. There seemed to be very little in between.
Vision Expo East 2025 in Orlando is set to redefine how the optical industry connects, learns and celebrates.
Some well-known names once again dominated sales.
Sales across the board were a mixed bag with no real standouts but independent brands did come out on top.
Though a few (sun) brands still garner many mentions, ophthalmic frames sales seem to have gotten much more evenly spread.
Their team spirit and sense of community service are unparalleled.
Some high-end movers thanks to FSA spending!
It’s also just a great place to stop in if you’re in need of a friendly chat…
Some very familiar names lead the charge during the height of summer.
Colorful eyewear seems to be having a moment.
Pleasant surprises all around as independent brands reign supreme.
Independent brands still making a strong showing!
Overall classic styles ruled ... with an attention-grabbing standout here and there.
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