Customers seem to be gravitating toward more budget-friendly ophthalmic styles.
Sun sales were surprisingly flat in one of the summeriest months of the year.
Sunwear sales are finally starting to pick up and it’s full steam ahead on color!
Pioneering South African-born OD Fiona Kolia’s practice has transformed eyecare in the region.
Sunglasses season is here and so is the demand for more unique and standout styles.
Colorful frames are back in high-demand! And sunglasses season has finally started!
Spring styles hit the boards and though patients are still price conscious, their desire for bold and colorful frames are on the rise.
Some independent brands had a strong showing with renewed interest from patients and customers after the holiday lull.
The end of the year meant a lot of cleaning house and brands across the board benefited from some sale excitement.
Two distinct trends emerge: Customers gravitating toward more affordable frames or luxury. There seemed to be very little in between.
They’ve established such a great reputation in the Siouxland area, they now provide consulting services to other ECPs.
The brand diversity in ophthalmics widens while one brand with exceptional optics remains a universal sunwear favorite.
While luxury eyewear is always in fashion.
Curves, angles, and edges transform classic silhouettes into couture shapes.
Some well-known names once again dominated sales.
Sales across the board were a mixed bag with no real standouts but independent brands did come out on top.
Plus a throwback to a 70’s icon and a new brand in the wearables space … both of which will have patients thinking of the great...
Though a few (sun) brands still garner many mentions, ophthalmic frames sales seem to have gotten much more evenly spread.
While suns sales remained tight between a few regular characters, optical brand sales were all over the map!
Color seems to be making a big impact!
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