Vision Council Archives

Study Concluded This Myopia Treatment Works and Lasts, and More of What You Need to Know for March

Including how to combat consumer marketing fatigue and where the $64.3 billion U.S. optical market is growing and contracting.

Press Releases3 days ago

The Vision Council Recognizes Michael Vitale as Recipient of the 2025 Goodfellow Award

Vitale will be celebrated during the Vision Council’s annual lab leadership forum in April.

Press Releases2 weeks ago

The Vision Council Releases New Research Highlighting Canadian Consumer Trends

This report, part of The Vision Council’s inSights Research Program, reveals key insights into Canadian vision care behavior.

Press Releases2 weeks ago

The Vision Council Updates Industry Members on Impact of Latest Tariffs

If implemented, these new tariffs will increase costs on key materials for eyewear manufacturing and distribution.

Press Releases3 weeks ago

PFAS Reporting Deadline Update

The new reporting period begins on July 11, 2025 and closes on January 11, 2026.

Press Releases3 weeks ago

Tariff Updates as March 4 Approaches

The Vision Council is hosting a webinar on Thursday, March 6 at 2 p.m. ET to discuss the latest developments on tariffs.

Business & Practice Management1 month ago

These Compact User-Friendly Diagnostics Are Game Changers for Practices Looking To Up Their Game

A small amount of real estate in your practice can produce so much more.

Press Releases2 months ago

The Vision Council Hosted Nearly 300 Optical Industry Leaders at the 2025 Executive Summit

Annual event offered leadership development and executive-level networking.

Press Releases2 months ago

U.S. Optical Industry Grows to $68.3 Billion, According to The Vision Council’s New Market inSights Report

The report combines transaction data, retail location data, and surveys to provide insights across key optical categories.

Business & Practice Management2 months ago

Research on Consumer Decision Making and Patient Habits and More of What You Need to Know for February

Plus more resources to help ECPs' diagnosis and treatment of dry eye disease.

Press Releases2 months ago

The Vision Council Releases New Research Revealing Q4 Consumer Trends Across Optical Products and Services

The Q4 2024 findings provide an updated overview of the optical industry based on consumer trends.

Press Releases2 months ago

New Research from The Vision Council Explores Behaviors of Eyewear Frame Buyers

Focused inSights 2024: Frame Buyers, developed in partnership with Eyecare Business, is the latest report from The Vision Council’s inSights Research Program.

Press Releases3 months ago

The Vision Council Urges Congress to Address Expiring Tax Provisions Impacting Optical Industry

The Vision Council has identified provisions to prevent additional economic challenges for optical manufacturers and suppliers.

Press Releases4 months ago

New Research from The Vision Council Explores Consumer Motivations for Choosing Eyecare Products and Services

The report highlights how salespeople and eyecare providers influence consumers’ choices.

Press Releases4 months ago

The Vision Council Foundation Launches 2025 Campaign Encouraging “Better Vision for Better Lives”

The Vision Council Foundation's 2025 campaign aims to improve vision care access, support future leaders, and promote collaboration.

Press Releases4 months ago

The Vision Council Releases New Research Spotlighting Q3 Optical Market Trends

Third quarter of 2024 shows growth across prescription products.

Press Releases4 months ago

NOW Trend Showcase Sees Exciting Surge in Submissions for Vision Expo East 2025 in Orlando

NOW is back with four dynamic new themes that showcase the latest in design, innovation and sustainability.

Press Releases4 months ago

EyeMed Vision Care and The Vision Council Foundation Join Forces to Increase Eye Health Awareness and Advocacy

EyeMed will also serve as a 2025 Supporting Sponsor of The Vision Council Foundation to fund additional eye health awareness programs.

Press Releases5 months ago

The Vision Council Releases New Research Spotlighting Q3 Consumer Trends Across Optical Products and Services

Shifts in eyewear spending show continuing preference for budget options, primarily in-store.

Press Releases5 months ago

Vision Expo to Rebrand With a New Look and Reimagined Focus on the Future

Vision Expo’s rebrand includes a refreshed logo, enhanced branding, streamlined and simplified event navigation, improved programming, and a host of exciting new features.

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All posts tagged "Vision Council"

Study Concluded This Myopia Treatment Works and Lasts, and More of What You Need to Know for March

The Vision Council Recognizes Michael Vitale as Recipient of the 2025 Goodfellow Award

The Vision Council Releases New Research Highlighting Canadian Consumer Trends

The Vision Council Updates Industry Members on Impact of Latest Tariffs

PFAS Reporting Deadline Update

Tariff Updates as March 4 Approaches

These Compact User-Friendly Diagnostics Are Game Changers for Practices Looking To Up Their Game

The Vision Council Hosted Nearly 300 Optical Industry Leaders at the 2025 Executive Summit

U.S. Optical Industry Grows to $68.3 Billion, According to The Vision Council’s New Market inSights Report

Research on Consumer Decision Making and Patient Habits and More of What You Need to Know for February

The Vision Council Releases New Research Revealing Q4 Consumer Trends Across Optical Products and Services

New Research from The Vision Council Explores Behaviors of Eyewear Frame Buyers

The Vision Council Urges Congress to Address Expiring Tax Provisions Impacting Optical Industry

New Research from The Vision Council Explores Consumer Motivations for Choosing Eyecare Products and Services

The Vision Council Foundation Launches 2025 Campaign Encouraging “Better Vision for Better Lives”

The Vision Council Releases New Research Spotlighting Q3 Optical Market Trends

NOW Trend Showcase Sees Exciting Surge in Submissions for Vision Expo East 2025 in Orlando

EyeMed Vision Care and The Vision Council Foundation Join Forces to Increase Eye Health Awareness and Advocacy

The Vision Council Releases New Research Spotlighting Q3 Consumer Trends Across Optical Products and Services

Vision Expo to Rebrand With a New Look and Reimagined Focus on the Future

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