Like getting ready for spring, adding a specialty for practice growth or noting your ‘lucky’ breaks.
It’s time to take inventory and plan staff trainings and time off.
And get ready for those one-on-ones to ensure your staff can be their most effective in 2026.
Start a holiday tradition and fine-tune your flex-spending messaging.
Now is the perfect time to throw a private client party or run some pricing experiments.
Like revisiting your cost vs. value scripts for cost-conscious customers and preparing for the (last!) Vision Expo West.
And we may be deep in Back-to-School business right now but it’s time to start planning for your holiday sales season.
And get serious about risk-management. These are uncertain times.
Including re-engaging your staff by kicking off the winter blues and introducing a fun summer sales incentive!
Make sure you’re covering these basics and then consider a robust e-commerce presence could be the secret to success in 2022.
Attending VEE or not, determine your winners and loser and a plan for summer sales.
Earn some kudos, celebrate the luck of the Irish and explore e-commerce.
As an eyecare provider, you’re passionate about helping people. The more inclusive your marketing efforts , the more people you’ll be able to help.
Plus the power in naming your wishes and looking sharp.
Plus a reminder ... to remind your patients: flex dollars – use them or lose them.
We're talking fall, Halloween, the holidays and beyond.
It has a new focus on high value content and contemporary design.
It's offering a more streamlined and modern user experience.
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