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Take a Few Minutes to Listen to Your Patients

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Take a Few Minutes to Listen to Your Patients

Every patient is looking for something different. I can’t guess what they’ll want just by reading what’s popular online or in the most recent magazine. I have to have conversations with my patients to know what they are looking for. The best advice I can give anyone is to take a few minutes to listen to your customer first. — Dr. John Nowell, Southwest Orlando Eye Care, Orlando, FL


This article originally appeared in the February 2017 edition of INVISION.

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Introducing CrizalⓇ Rock™

Did you know three out of four people wipe their lenses on their clothes?* Or that one out of three people accidentally drop their glasses at least once a week?* It's no surprise, then, that 93 percent of wearers consider scratch-resistance an important characteristic when choosing lenses.* To prove the durability of new Crizal Rock lenses, we ran tests inspired by real life situations. To learn more about new Crizal Rock, the most scratch-resistant Crizal No-Glare lenses ever made, visit EssilorPRO.com/Crizal-Rock. *Study conducted by ⒸIpsos – Risky behaviors of eyeglass wearers - consumer quantitative research 2019 - declarative results - USA - n= 2345 eyeglass wearers

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