Sanity Files Tamra Asmuth’s America’s Finest Optical Retailers Swan Song Includes How She Stays Sane It includes a hammock, towering pine trees and getting back to nature. Published 1 week ago on July 20, 2021 By INVISION Staff INVISION July-August 2021 ISSUE Share Tweet Tamra Asmuth One Hip Chic, Rochester, NY We’ve ushered in a new America’s Finest Optical Retailer, so we must say goodbye to 2020’s. Tamra has served with humility and grace and her final duty is no different. “My favorite parts of running my business are getting to know my customers and doing my best to make them happy … [as well as] the variety of the tasks required of me: optician, therapist, accountant, advertising exec….the list is endless and I love it.” What she doesn’t love are the occasionally 10-12 hour days, reps who don’t follow through, and the — understandably sad — passing of a beloved customer. For Tamra, a reset means heading outdoors. “Being in nature, whether it’s a walk on a trail or lying in a hammock between two towering pines, is my favorite way to unwind.” Related Topics:eyecare businesses in New York click to Comment(Comment) Don't Miss A Baking OD Who Likes to Crank Up the Tunes When Times Get Tough INVISION Staff Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at [email protected]. SPONSORED VIDEO Sponsored by Shamir Customer Focused, Service Oriented, Forward Thinking for life improvement, fashion, performance sports, occupational single vision, and progressive lenses. Our values, the driving force behind our ideas and actions, keep the ECP in the center. Every Shamir representative is personally committed to our customers’ vision, and to providing the best service and support to meet and exceed their expectations, all with a personal touch. You may like A Baking OD Who Likes to Crank Up the Tunes When Times Get Tough An Orlando Owner Who Started Her Biz Shortly Before the Pandemic, Moved Locations During and Is Still Thriving The Owner of a Destination Eyewear Boutique Who Counts Wine Among His Top Remedies for a Bad Day Promoted Headlines Transform Your Multi-Office Phone System Into a Revenue-Generation Tool WEAVE Remastering an Icon Safilo Safilo Introduces Under Armour’s First-ever Optical Collection Safilo Advertisement Latest Trending Videos Tools and Equipment10 hours ago All the Cool Eye Decor You Need and More Business Boosters for August and September Press Releases10 hours ago Kings Guard Gaming and VSP Global Innovation Center Establish Partnership Press Releases1 day ago 2021 Dr. Marvin R. Poston Leadership Award Recipients Press Releases1 day ago EyeCare4Kids Reaches Historic Milestone; 400,000 Kids Helped Press Releases1 day ago OneSight Serves 267 Patients in the Bronx Headlines2 weeks ago US House Bill Would Expand Medicare to Include Vision Care Photo Gallery1 week ago ECPs Glam It Up in Their Top Eyewear Picks America's Finest3 weeks ago This Clever Business Model Means Total Control for One Minnesota Optical Headlines5 days ago Warby Parker Rolls Out ‘Virtual Vision Test’ App Headlines2 weeks ago Video: 3 Accused of Selling Counterfeit Contact Lenses in Los Angeles Press Releases1 week ago Sun Pharma Launches Third Dry Eye Gets Personal Video Campaign Headlines2 weeks ago Video: 3 Accused of Selling Counterfeit Contact Lenses in Los Angeles Press Releases2 weeks ago Sun Pharma Releases Second Dry Eye Gets Personal Video Campaign Press Releases3 weeks ago Sun Pharma Launches Unbranded ‘Dry Eye Gets Personal’ Video Campaign Sponsored Content1 month ago Transform Your Multi-Office Phone System Into a Revenue-Generation Tool Advertisement SubscribeBULLETINS Get the most important news and business ideas for eyecare professionals every weekday from INVISION. Advertisement Most Popular Headlines5 days ago Warby Parker Rolls Out ‘Virtual Vision Test’ App Headlines4 days ago Nova Southeastern Names Optometry Dean Mark Hinton1 week ago ECP Excellence is Within Your Grasp If You Keep these 19 Things in Mind Products3 days ago The Internet’s Influence on Eyewear Consumers Has Doubled and More of What You Need to Know for August 4ECPs1 week ago 7 Reasons to Use LinkedIn for Your Independent Eyecare Business Best of the Best1 week ago This OD and Marketing Expert Is Blazing A Trail in ‘Social Audio’ Manager's To-Do1 week ago Back to School and Vision Expo West Planning Collide and More Manager’s To Dos for August and September Columns5 days ago Does Private Practice Development Consulting Make a Difference?