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Sanity Files

Tamra Asmuth’s America’s Finest Optical Retailers Swan Song Includes How She Stays Sane

It includes a hammock, towering pine trees and getting back to nature.




Tamra Asmuth
Tamra Asmuth
One Hip Chic, Rochester, NY

We’ve ushered in a new America’s Finest Optical Retailer, so we must say goodbye to 2020’s. Tamra has served with humility and grace and her final duty is no different. “My favorite parts of running my business are getting to know my customers and doing my best to make them happy … [as well as] the variety of the tasks required of me: optician, therapist, accountant, advertising exec….the list is endless and I love it.” What she doesn’t love are the occasionally 10-12 hour days, reps who don’t follow through, and the — understandably sad — passing of a beloved customer. For Tamra, a reset means heading outdoors. “Being in nature, whether it’s a walk on a trail or lying in a hammock between two towering pines, is my favorite way to unwind.”


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