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Stevie Kaczor is legally colorblind, and she recently realized just how much she’d been missing.

Inside Edition filmed as she put on a pair of Enchroma glasses that were a surprise from her classmates and art teacher.

In the video, she picks up a green balloon and says, “Is this green? Is this what trees look like?”

She’d been planning to get a job and buy a pair of the glasses herself after graduation. So the gift from her classmates and school was a welcome surprise.

As she looked around the room while wearing the glasses, she exclaimed: “I’m going to cry!”

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Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

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Video: Your Eyecare Business Should Be Getting Way More 5-Star Online Reviews Than It Is

Are you being proactive about getting them?

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POSITIVE ONLINE REVIEWS can yield huge benefits for an eyecare business.

But are you being proactive about getting them?

There’s nothing wrong with asking for good reviews directly, says Mark Clark, a former optical practice owner and current territory sales manager and consultant.

In this video, he talks about how one company in another industry boosted its online reviews, and how you might apply the same concept in your business.

Take a look:

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Videos

Video: What Eyecare Patients Really Mean When They ‘Want a Name Brand’

Don’t take the statement literally.

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HOW MANY TIMES have you heard patients say they want sunglasses of a certain “name brand”?

Of course, it’s possible you won’t have the brand they’re looking for. But that doesn’t mean you can’t still make a salle, says Mark Clark, a former optical practice owner and current territory sales manager and consultant.

In this video, he explains what the patient is really looking for and how you should guide the conversation.

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Sponsored Content

Nano Vista—The Quintessential Line for Kids

You’ll find something for every youngster.

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With 350 SKUs, the Nano Vista line from Alternative and Plan B Eyewear has something for every youngster. Check it out (including a neat, new line extension with GPS tracking)!

For more information, contact the company directly:

• Email: customerservice@alternativeeyes.com
• Telephone: (888) 399-7742
• Website: alternativeeyes.com



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