Headlines Tens Gets a 10 for New ‘80s-Style Commercial Published 8 years ago on May 18, 2015 By INVISION Staff Share Tweet “The ad plays on people’s love of nostalgia.” The small Scottish sunglass company Tens is getting big-time media attention for an eye-catching new TV commercial that replicates the look of a 1980s infomercial. Tens produces glasses with special lenses that “make the world look like a Polaroid picture,” says AdWeek, and the company’s new spot follows suit. “Shot on both digital and analog cameras (the company nabbed an old-school VHS camera on eBay for $20) — with a ton of work done in post (production) — the ad plays on people’s love of nostalgia, wavy VHS lines and all.” (Catch the video below.) Read more and see images at AdWeek | Esquire Advertisement Related Topics: click to Comment(Comment) Up Next Now There Can Be Two Polo Brand Sunglasses Don't Miss Celebrity Customers Spark Eyewear Fashion Trends SPONSORED VIDEO Crizal® Sapphire™ HR: Invisible Shield of Protection Your patients’ main concerns of anti-glare, scratch resistance, and easiness to clean are covered. Crizal Sapphire HR, the latest and most advanced product in the Crizal No-Glare range, is now widely available across lab networks and through all major managed vision care providers. Crizal Sapphire HR is available with Essilor’s advanced lens designs such as Varilux® progressive lenses and Eyezen® enhanced single vision lenses. Click here to learn more. *External laboratory tests and internal technical tests – 2020. Compared to the competitor most known lens-brands by consumers (2019 external brand tracking in 11 countries). The word ’overall’ refers to anti-reflective coatings important criteria, ranked through an external quantitative consumer study – 2019. You may like Promoted Headlines On the Edger Maximizing Profit With In-House Finishing Visionix Made in Italy Italian Trade Agency Turn Patients Into Loyal Eyewear Shoppers Optify Advertisement Latest Trending Videos Headlines17 hours ago Record Halloween Spending Expected: NRF Photo Gallery19 hours ago 23 Painfully Relatable Memes About Working Holiday Retail Cover Stories20 hours ago Is Eyecare Ready for the Metaverse? Press Releases3 days ago Modern Optical Canada Announces New Collaboration with ZEISS Vision Care Canada Press Releases3 days ago IbisVision Launches Breakthrough Refraction Technology for Over-the-Internet Eye Prescriptions at Las Vegas Expo Photo Gallery4 weeks ago Celebrity Eyewear Pics Featuring SJP, Russell Crowe, ‘Half’ of Oasis, and Shakira (Of Course!) Photo Gallery19 hours ago 23 Painfully Relatable Memes About Working Holiday Retail Sponsored Content7 days ago Made in Italy Sponsored Content4 weeks ago Turn Patients Into Loyal Eyewear Shoppers America's Finest4 weeks ago Trading on a Good Name Sponsored Content4 weeks ago Turn Patients Into Loyal Eyewear Shoppers Sponsored Webinars2 months ago Shop! Masterclass Webinar: Sustainability for Retail: How Retailers Create Social, Environmental and Cultural Innovations Sponsored Content2 months ago Now Available: New Varilux® XR series™ Sponsored Webinars3 months ago Human-Centric Design in a Digital World: Creating Unexpected Moments That Inspire, Educate, and Connect at Retail Sponsored Content4 months ago The Very First of Its Kind: Introducing Ray-Ban Reverse Advertisement SubscribeBULLETINS Get the most important news and business ideas for eyecare professionals every weekday from INVISION. Advertisement Advertisement Most Popular Photo Gallery19 hours ago 23 Painfully Relatable Memes About Working Holiday Retail Sponsored Content7 days ago Made in Italy True Tales4 days ago The Farting Mom Chronicles: One Optician’s Terrible Tale Best of the Best1 week ago The One Tool a NY Practice Says Is ‘Essential’ in Targeting Ads to Website Visitors America's Finest6 days ago At This Alberta Practice, the Eyewear Is Global, the Exams Are Thorough and the Staff Are Valued Sponsored Content5 days ago On the Edger Maximizing Profit With In-House Finishing Headlines1 week ago National Pharmacy Chains Targeted for Unapproved Eyecare Products Columns7 days ago You’re In Optometry School… Now What?