BILLING, COMMISSION AND TERMS
New advertisers will be asked to prepay the amount due for the first ad. A 1.5% finance charge will be added each month to all outstanding invoices not paid within 30 days.
Agency commission is 15% on space and position to recognized agencies. Verbal agreements or quotes in conflict with the publisher’s stated policies must be in writing and signed by the publisher.
No conditions appearing on an insertion order, purchase order or any other forms presented to the publisher will be binding if in conflict with the publisher’s stated policies.
The publisher reserves the right to reject any advertisement. The publication is not liable for any delivery failure beyond its control. Advertisers and agencies assume full liability for all the contents of advertisements printed, and the responsibility for any and all claims arising therefrom.
The advertiser (and any agencies and/or affiliates) warrants that publication by the publisher of any advertising materials submitted by or on behalf of the advertiser will not (1) include any statements that are false, misleading or defamatory; (2) infringe upon the rights of any third party, including without limitation rights of privacy or any copyrights; (3) violate any applicable laws. U The advertiser (and any agencies and/or affiliates) further agrees that the publisher cannot be held liable for any costs, damages, liabilities or fees arising from (1) the content and publication of advertisements (including the failure to publish an advertisement); and (2) the failure of any contest related to the advertisements to comply and conform to all applicable laws, ordinances, statutes and rules.
FREQUENCY DISCOUNTS
Frequency discounts are based on the number of insertions scheduled within a 12-month period regardless of the ad size. Canceled contracts are subject to a short rate, with the rate applicable for the amount of advertising space used applied retroactively from the first ad inserted onwards. Advertisers will be rebated if, within a 12-month period from the first insertion, they have used sufficient additional insertions to warrant a lower rate.
Advertisement
CANCELATION POLICY
Cancellation of ad space must be received in writing before the published closing date.
MATERIAL SPECIFICATIONS
SENDING DIGITAL FILES: Here are the requirements for making your advertising job go more smoothly. We accept OSX® and Windows® file formats: Adobe® Indesign®, Illustrator®, Photoshop®, Acrobat® and QuarkXpress®. To submit files in PDF format, please use Acrobat® version 4.01 or higher, press optimized, 2,400 dpi, composite CMYK, with all fonts embedded. All required image trapping should be included in each file. Image files should be saved in CMYK color in TIFF or EPS or PDF/X-1a format at a resolution of 350dpi. For four-color ads, provide a color proof with standard AAAA/PMS process colors. Note any special instructions directly on the proofs. Submission via email or uploading files to SmartWork Media’s FTP server is available. Files can be sent on CD-ROM. Each file/disk sent to us should include a label with the advertiser’s name, issue of insertion, contact name and phone number. The advertiser will be responsible for errors in advertisements due to incorrect preparation of supplied files. SmartWork Media cannot guarantee reproduction quality of ads supplied without a proof or those in non-preferred file formats. Ads submitted in non-preferred formats may be subject to additional production fees. Materials not requested for return will be destroyed after one year.
FILE PREPARAT ION REQUIREMENTS
Keep these key issues in mind while preparing advertising artwork for INVISION:
Thin lines, fine serifs and medium or small type should be restricted to one color.
Advertisement
Reverse type and line art should not be less than .007″ (1/2 point rule) at the thinnest part of a character or rule. Reverse type should use the dominant color (usually 70% or more) for the shape of letters. Where practical, and not detrimental to the appearance of the job, make the type in subordinate colors slightly larger to minimize register problems on the production press. Small type and fine serifs should not be used for reverse type. The surrounding tone must be dark enough to ensure legibility.
Overprinted (surprinted) type should not be less than .004″ (1/3 point rule) at the thinnest part of a character or rule. When type is to be overprinted, the background should be no heavier than 30% in any one color and no more than 90% total in all four colors for legibility.
For more specifactions, visit www.swop.org.
