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Section 1.10.32 of “de Finibus Bonorum et Malorum”, written by Cicero in 45 BC
“Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur?”

Section 1.10.33 of “de Finibus Bonorum et Malorum”, written by Cicero in 45 BC
“At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus, omnis voluptas assumenda est, omnis dolor repellendus. Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat.”

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AAOF Announces 2019 VSP Global Scholarship Recipients

Nearly $200,000 was awarded to several top performing fourth-year optometry students.

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(PRESS RELEASE) ORLANDO, FL – The American Academy of Optometry Foundation (AAOF), the philanthropic arm of the American Academy of Optometry (AAO), and VSP Global announced the recipients of this year’s Practice Excellence Scholarships. Nearly $200,000 was awarded to several top performing fourth-year optometry students in the United States, Puerto Rico and Canada, as well as four additional international students from Australia.

This year, in honor of the 3rd World Congress of Optometry held in conjunction with the Academy meeting in Orlando, Florida, VSP Global added an Australian Practice Excellence Scholarship, open to students from four institutions: Deakin University, Flinders University, Queensland University of Technology School of Vision Science and the University of New South Wales.

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“The Practice Excellence Scholarship is another example of our commitment to optometry’s next generation, and we are honored to extend this recognition to optometry students in Australia, a country in which we have a strong optometrist network,” said Gordon Jennings, OD and VSP Global Board Chairman.

Two students from each school or college of optometry as well as one student from each Australian institution were selected by nomination from their individual institutions to receive the scholarship. Since 2010, VSP Global has provided more than $2.4 million in scholarship support to hundreds of optometry students.

The scholarships are funded through VSP’s Global Charitable Fund and are administered through the AAOF. Scholarship recipients were selected based on key criteria including the student’s commitment to enter the independent practice of optometry, and their clinical and academic performance.

“We are very grateful for the continued partnership we have with VSP,” said Pete Kollbaum, OD, PhD, FAAO, and President of the American Academy of Optometry Foundation. “Through VSP’s continued support of this partnership they are demonstrating their commitment to advance optometry, the Academy, and, most importantly, the clinical care patients are able to receive. We are very grateful for their foresight in supporting these very deserving future leaders and their dedication to support the future of optometry.”

Each scholarship included a travel grant to participate in the American Academy of Optometry’s 98th annual meeting, Academy 2019 Orlando, which was held on October 23-27 at the Orange County Convention Center in Orlando, FL. The recipients were recognized at a special reception sponsored by VSP Global.

The 2019 Practice Excellence Scholarship recipients are:
  • Illinois College of Optometry
    Lauren Kunkel, Aaron Motacek
  • Indiana University School of Optometry
    Mary Marte, Kalyn Wendholt
  • Inter American University of Puerto School of Optometry
    Samantha Chan, Travis Lipscomb
  • Massachusetts College of Pharmacy and Health Sciences
    Taylor Hall, Danielle Zapata
  • Michigan College of Optometry at Ferris State University
    Steven Gibbs, Ankur Patel
  • Midwestern University Arizona College of Optometry
    Jennifer Dryden, Liza Stremick
  • New England College of Optometry
    Alexa Caruso, Chelsey Kritzer
  • Northeastern State University Oklahoma College of Optometry
    Sahab Astani, William Colton Cheek
  • Nova Southeastern University College of Optometry
    Phoebe Pan, Kaitlin Brown
  • The Ohio State University College of Optometry
    Alex Lamorgese, Adell Walters
  • Pacific University College of Optometry
    Liandra Jung, Ashley Stone
  • Pennsylvania College of Optometry at Salus University
    Andrew Muckin, Emile Seitz
  • Rosenberg School of Optometry
    Patrick Clark, Kelly Tran
  • Southern California College of Optometry at Marshall B. Ketchum University
    Alyssa Pack, Emiko Vasquez
  • Southern College of Optometry
    Katelyn McGee, Trevor Shealy
  • State University of New York College of Optometry
    Abigail Cash, Alicia Jones
  • University of Alabama at Birmingham School of Optometry
    Mason Childers, Mohammed Haque
  • University of California Berkeley School of Optometry
    Stephanie Tran, Rebecca Stapornkul
  • University of Houston College of Optometry
    Ashley Nguyen, Megan Wagner
  • University of Pikeville Kentucky College of Optometry
    Kristen Lantz, Jacob Webster
  • University of Missouri -St. Louis College of Optometry
    Kelly Deering, Abigail Smith
  • University of Montreal School of Optometry
    Antoine Aidans van der Poel, Lara Tchakmakian
  • University of Waterloo School of Optometry and Vision Science
    Komal Patel, Angela Zhang
  • Western University of Health Sciences College of Optometry
    Kenny Huynh, Aiko Seffinger
Australian Practice Excellence Scholarships
  • Deakin University
    Emily Banks
  • Flinders University
    Dylan Bentley
  • Queensland University of Technology School of Optometry and Vision Science
    Derek Shiu Him Lay
  • University of New South Wales
    Ivy Kol

For more information, visit https://www.aaopt.org/home/aaof.

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Take Control—and Get a Free Pair of Art Optical Contact Lenses

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ART OPTICAL’S FIRST PAIR FREE TRIAL OFFER!
Take Control—and Get a Free Pair of Art Optical Contact Lenses

 

Thank you for tuning into The INVISION Podcast with Dee Carroll. Art Optical’s FIRST PAIR FREE TRIAL OFFER applies to one pair of signature lenses in your choice of design. Choose from Intelliwave PRO Custom SiHy, Renovation Multifocal or Ampleye Scleral GP’s manufactured by Art Optical Contact Lens, Inc. in materials by Contamac. Offer available to new customers or existing customers with no previous purchasing history in the free pair design of choice. Additional restrictions may apply.* Offer expires 12/31/19
To redeem your “first pair free” lenses from Art Optical, simply fill in the form below. An Art Optical representative will be in touch!

 

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Art Optical is dedicated to helping today’s progressive practitioners take control of their contact lens business. Thanks to advanced designs, healthy lens materials and Hydra-PEG surface treatment, today’s custom lenses delivery unmatched acuity and a superior wearing experience. From high-performance multifocals like Renovation® to extreme parameter SiHy options like Intelliwave® to AMPLEYE®, today’s fastest growing scleral lens, Art Optical’s extensive product portfolio gives you the tools for contact lens success in the most demanding situations.
With over 60 years of experience and industry-best service, Art Optical is the only custom lens lab you’ll ever need!


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Art Optical Contact Lens, Inc., 3175 3 Mile Road N.W., Grand Rapids, MI 49534
*Offer available to new customers or existing customers who have not previously purchased Intelliwave PRO, Renovation or Ampleye. Limited to one offer per account or location. Additional restrictions may apply. Offer expires December 31, 2019.

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The Big Survey: Marketing and Operations

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47. Which gets the largest portion of your marketing budget?

Print
13%
Community events (including sponsorships)
12%
Direct mail
10%
Other social media marketing
8%
Paid search (PPC, Google Ads, etc.)
7%
Facebook
7%
Email marketing
7%
Radio
5%
SEO
5%
Television
2%
Billboards
2%
Other
3%
Don’t advertise
19%

 

NOTE: There’s a saying that the only way to grow in business is to innovate or advertise. We suspect the 19 percent of ECPs who said they don’t advertise are relying on word of mouth to sustain their business. Still, it appears to pay to be more active: 25 percent of the ECPs who told the Big Survey the last two years had been their worst ever also don’t advertise. That compares to just 14 percent of those who said those years had been their best ever.

48. WWhich of the following social media/business networks do you actively use on a professional basis?

Facebook
88%
Google
50%
Instagram
46%
LinkedIn
19%
Twitter
13%
YouTube
7%
Pinterest
5%
Other
5%

49. How many in-store events (incl. trunk shows) do you hold a year?

0
46%
1–2
37%
3–4
12%
5–11
3%
12 or more
2%

50. Is your marketing mostly intended to build brand awareness or prompt an immediate action from customers?

Brand building
38%
Direct response
41%
Not sure
21%

 

NOTE: ECPs are better served by advertising that makes their business top of mind when a customer needs medical help or frames, says Wizard of Ads author Roy H Williams. Sometimes a direct response campaign is needed, but be sure “to make a highly impressive offer or you’ll be…disappointed.” Using such campaigns, be sure you aren’t simply training your market to wait for the next big sale.

51. What is your Google My Business (Review) rating?

5 stars
39%
4.5 stars
32%
4 stars
9%
3.5 stars
3%
3 stars
1%
2.5 stars
0%
2 stars
0%
1.5 stars
0%
1 star
0%
Don’t have one
16%

52. How many Google Reviews does your business have?

0
12%
1-10
24%
11-20
20%
21-30
9%
31-40
9%
41-50
6%
51-75
5%
76-100
5%
101-150
4%
151-250
3%
More than 250
3%

53. The economy is in its longest expansion ever. History says it must come to a stop sooner or later. Are you doing anything now to get ready for the next downturn?

The 5 most popular answers were:

  1. Reduce/eliminate debt
  2. Save money
  3. Streamline inventory
  4. Create budget-conscious frame/lens packages
  5. Growing/strengthening patient base

Want actual specifics? These are some respondents’ standout strategies:

  • We are fine tuning the patient experience to increase patient retention in the future.
  • Increase marketing.
  • Opening a second location in a more affluent area.
  • Reducing inventory away from giant companies that expect you to buy more than you can sell.
  • Limiting hiring and paying down debt aggressively.
  • Selling the business and retiring.
  • Praying.
  • Getting expenses under control now.
  • Trying to cut debt and increase margins without affecting quality.
  • Staying debt free.
  • Putting money into savings every month and being careful about how much we spend on frames.
  • Buying less and keeping less back stock.
  • Controlling inventory and staffing.
  • Carrying a budget frame lens package.
  • Added in-house edging to manage overhead costs and offer less expensive lenses.
  • Consolidating costs, expanding customer loyalty/dependence on private label brand to capture benefits-only and prescription-only customers.
  • Staff training to improve customer service and patient experience.
  • Building the war chest to buy when others start to fail.
  • Ensuring reserve account is at a high enough level.
  • Staying open later, making fewer purchases, consolidating buying groups, looking at services (phone, internet) to see if we can trim.
  • Creating eyeglass packages to compete with online retailers based on price then we’ll blow them away with service for a similar price.
  • Taking a hard look at our demographic and reevaluating frame brands and lens offerings so we have the proper mix and are purchasing the best way.
  • Buying extra frame and lens stock at good discounts. Also, actively asking current patients for referrals.
  • Retaining 15% of net profit for the economy downturn. I have nine months of business expenses saved.
  • Preparing to sell package deals and considering a sale to private equity.
  • Moving towards a medical model.
  • All cash buying.
  • 11% of each transaction is put away for a downturn.
  • Postponing future expansion.
  • Limiting extra inventory; reducing look alike styles.
  • Voting.
  • Building a nuclear bunker and buying lots of canned food.
  • Been selling CBD products in office for two years.
  • Direct shipping eyewear to reduce cost in office.
  • Invested in private label brands and have more flexible terms with our frame lines.
  • Offer package plans starting at $29 and up; many patients already    use this.
  • Controlling inventory. We are already seeing a much slower year this year.
  • Holding more cash.
  • Not accepting vision plans! Private pay and medical care are the most reliable in depressed economies.

54. Check the features your business has:

Customer bathroom
85%
Sofa/sitting area
66%
Satellite radio
33%
Free wifi/charging station
32%
Bar/beverage area
29%
TVs used for promotional purposes
28%
Paperless patient registration
24%
Kids’ room
23%
TV for entertainment purposes
21%
Viewing window into the lab
16%
iPads for patient or display purposes
15%
Chandeliers
10%
Selfie wall
8%
Store pet
7%
Fireplace
5%
Fish tank
4%

55. How long since you last remodeled?

1 year or less
19%
2 years
14%
3-5 years
34%
6-10 years
18%
More than 10 years
15%

 

NOTE: It’s been over 6 years since one-third of our ECPs remodeled. That’s leaving it a bit long, says Lori Estrada of Fashion Optical Displays. “The rule is to remodel/refresh every 5-7 years, but only the more progressive doctors seem to do that. A remodeled dispensary typically sees an increase of (at least) 15 percent,” she says.

56. What days is your business open?

Sunday
7%
Monday
92%
Tuesday
98%
Wednesday
96%
Thursday
98%
Friday
96%
Saturday
55%

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