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The Big Survey 2020: Politics

One of the remarkable aspects of the Trump administration has been the loyalty of his “base,” which has remained pretty much unshakeable over four years of an often tumultuous presidency. Within the eyecare industry, the story is no different, with more than half of our readers saying they would vote for the maverick politician. In this section we look at ECPs’ political preferences and the issues that guided their votes on (or before) Nov. 3.

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42. Who are you voting for in the 2020 presidential election?

Biden and Trump

Data Dig: The political preferences of ECPs follow national trends: Trump supporters are more likely to be men than women, and vice versa for Biden backers. Only 12% of Biden supporters surveyed cited taxes as a top issue; 68% said social issues such as racism are a major concern. Only 7% of respondents who consider COVID-19 a big issue support Trump. Similarly, 70% of ECPs who would not get a vaccine shot were Trump supporters, while 62% of Biden fans plan to get a COVID-19 shot when they can. The more an ECP earned, the more likely they were to be planning to vote Republican, with 29% of those making over $250,000 a year identifying as Trump supporters, versus only 8% of those who made less than $40,000 in 2019.

43. Do you keep your political preferences hidden from your customers?

Yes
65%
No
7%
Sort of — but it’s not much of a secret where my political sympathies lie.
28%

44. What has been the impact of the Trump administration on your business?

big survey 2020 -trump administration

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45. What has been the impact of the Trump administration on your life in non-business areas?

big survey 2020 -trump administration

46. What were the most important issues for you in the election? Please choose three.

The economy and jobs
64%
Health care
36%
Taxes
35%
Small business issues such as government regulation
28%
Social issues like diversity, racism, empowering women
28%
COVID-19
24%
Climate change/the environment
17%
Gun laws
17%
Abortion rights
13%
Foreign policy
13%
Social Security
13%
Terrorism and national
13%
Immigration
11%
Trade and tariffs
10%
National debt
7%
Student debt
7%
Breaking up the tech giants like Amazon, Facebook, Google
3%

 

Note: Among the “Other” responses were domestic terrorism, freedom to worship/gather, civil unrest, healing the political divide, rebuilding America’s reputation worldwide, and “getting a racist, narcissistic, amoral adolescent out of the White House.”
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Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at [email protected].

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