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The Basics

Starting about mid-August, for six weeks or so, more than 450 ECPs (owners or managers) attempted to take our online survey, with most questions attracting at least 250 answers. Here is a breakdown:

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Published

3 years ago

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51. In what state is your store or practice?

The Big Survey 2021: The Basics

COMMENT: The 2021 Big Survey attracted responses from ECPs in 39 states and Canada. California contributed the most.

52. Where is your business located by region?

The Big Survey 2021: The Basics

53. How many locations do you have?

0
1%
1
72%
2
16%
3-5
8%
6 or more
3%

54. Where is your (main) store located?

In a mall
4%
In a strip mall
25%
In a downtown storefront
13%
In its own free-standing building
31%
In a lifestyle/wellness center
2%
Office building/Business park
17%
In a hospital/medical complex
5%
Home studio
2%
Mobile
1%
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55. How do you usually describe where your business is located?

Large city
18%
In a strip mall
25%
Medium-sized city (250,000-1 million people)
28%
Small city (25,000 to 250,000 people)
17%
Suburban outskirts of an urban market
9%
Country town (up to 25,000)
2%
Other
1%

56. Which description of your business do you most closely identify with?

Medical model private practice, no retail
4%
Medical model private practice, small dispensary
18%
Private practice, strong focus on retail
49%
Corporate optometry location
5%
Eyewear boutique, owner OD, employed or leased OD
12%
Eyewear boutique, no OD
9%
Mobile optician
2%
Other, please specify
1%

57. Check the services offered by your store/practice:

Designer eyewear brands
75%
Independent eyewear brands
73%
Private label brand
29%
Specialty contact lenses
64%
Vision therapy
16%
Ocular disease detection and management
59%
Children and pediatric vision (incl. myopia)
55%
Low vision
17%
Repairs and adjustments (not bought from you)
74%
Contact lenses
84%
Telemedicine
16%
In-house finishing
43%
Optos or Optovue/Optomap imaging
42%
Same day service
25%
Curbside pickup
46%
Contact lens shipping
67%
Delivery
28%
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58. What is the total square footage of your (main) location?

Less than 500 sq feet
4%
500-999 sq feet
11%
1,000-1,499 sq feet
17%
1,500-1,999 sq feet
17%
2,000-2,499 sq feet
17%
2,500-2,999 sq feet
10%
3,000-3,499 sq feet
9%
3,500-3,999 sq feet
3%
4,000-5,000 sq feet
5%
More than 5,000 sq feet
6%
NA
1%

59. How long has your business been in operation?

1-5 years
12%
6-10 years
13%
11-20 years
25%
21-30 years
18%
31-40 years
17%
41-50 years
7%
51-100 years
7%
More than 100 years
1%
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Since launching in 2014, INVISION has won 35 international journalism awards for its publication and website, including the prestigious Neal Award for Best Single Issue in 2019. Contact INVISION's editors at editor@invisionmag.com.

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