The Basics

Starting about mid-August, for six weeks or so, more than 450 ECPs (owners or managers) attempted to take our online survey, with most questions attracting at least 250 answers. Here is a breakdown:

Published

2 years ago

November 22, 2021

INVISION Staff Invision December 2021 Issue

51. In what state is your store or practice?

The Big Survey 2021: The Basics

COMMENT: The 2021 Big Survey attracted responses from ECPs in 39 states and Canada. California contributed the most.

52. Where is your business located by region?

The Big Survey 2021: The Basics

53. How many locations do you have?

0
1%
1
72%
2
16%
3-5
8%
6 or more
3%

54. Where is your (main) store located?

In a mall
4%
In a strip mall
25%
In a downtown storefront
13%
In its own free-standing building
31%
In a lifestyle/wellness center
2%
Office building/Business park
17%
In a hospital/medical complex
5%
Home studio
2%
Mobile
1%

55. How do you usually describe where your business is located?

Large city
18%
In a strip mall
25%
Medium-sized city (250,000-1 million people)
28%
Small city (25,000 to 250,000 people)
17%
Suburban outskirts of an urban market
9%
Country town (up to 25,000)
2%
Other
1%

56. Which description of your business do you most closely identify with?

Medical model private practice, no retail
4%
Medical model private practice, small dispensary
18%
Private practice, strong focus on retail
49%
Corporate optometry location
5%
Eyewear boutique, owner OD, employed or leased OD
12%
Eyewear boutique, no OD
9%
Mobile optician
2%
Other, please specify
1%

57. Check the services offered by your store/practice:

Designer eyewear brands
75%
Independent eyewear brands
73%
Private label brand
29%
Specialty contact lenses
64%
Vision therapy
16%
Ocular disease detection and management
59%
Children and pediatric vision (incl. myopia)
55%
Low vision
17%
Repairs and adjustments (not bought from you)
74%
Contact lenses
84%
Telemedicine
16%
In-house finishing
43%
Optos or Optovue/Optomap imaging
42%
Same day service
25%
Curbside pickup
46%
Contact lens shipping
67%
Delivery
28%

58. What is the total square footage of your (main) location?

Less than 500 sq feet
4%
500-999 sq feet
11%
1,000-1,499 sq feet
17%
1,500-1,999 sq feet
17%
2,000-2,499 sq feet
17%
2,500-2,999 sq feet
10%
3,000-3,499 sq feet
9%
3,500-3,999 sq feet
3%
4,000-5,000 sq feet
5%
More than 5,000 sq feet
6%
NA
1%

59. How long has your business been in operation?

1-5 years
12%
6-10 years
13%
11-20 years
25%
21-30 years
18%
31-40 years
17%
41-50 years
7%
51-100 years
7%
More than 100 years
1%

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