Connect with us

Buying & Selling

Buy, sell, earn. Repeat. Of course, with eyecare and eyewear, each of those steps requires a specialist knowledge. This year we look at what you stock and how you sell it, with a special focus on how you use online to sell, what your personal favorite brands and designers are, and how you discover new product.




20. From a design/aesthetic — not sales — point of view, who is your favorite modern eyewear designer/brand?

The Big Survey 2022: Buying & Selling

Tom Ford (6), Etnia Barcelona (6), Maui Jim (5), OVVO (5), Prada (5), Morel (4), OGI (4), WOOW (4), Charmant (3), FYSH (3), Kate Spade (3), MODO (3), Silhouette (3), Tura (3), Anne et Valentin (2), Blackfin (2), Blake Kuwahara (2), Catch London (2), Classique (2), Elle (2), Europa (2), Face à Face (2), Faniel (2), Garrett Leight (2), Giorgio Armani (2), KLiiK (2), l.a. Eyeworks (2), L.A.M.B. (2), Lindberg (2), Nike (2), Oliver Peoples (2), OWP (2), Salt. (2), Sospiri (2), State Optical (2), Theo (2), Versace (2)

21. Which manufacturer/designer do you think makes the finest crafted eyewear in the industry?

OVVO (11), Lindberg (10), Silhouette (10), Tom Ford (7), Morel (6), State Optical (6), Gucci (5), Safilo (5), Silhouette (5), Tura (5), Charmant (4), Dolabany (4), Europa (4), Jacques Marie Mage (4), Lafont (4), Ray-Ban (4), Blake Kuwahara (3), MODO (3) Salt. (3), Tom Davies (3), Altair Eyewear (2), Barton Perreira (2), Cartier (2), Coach (2), Coco Song (2), Etnia Barcelona (2), Kering (2), Luxottica (2), Matsuda (2), Theo (2)

22. What “aspirational” eyewear brand would you most like to add to your cases?

Cartier (6), Gucci (6), Lafont (6), Tom Ford (6), Anne et Valentin (5), Dolabany (5), Matsuda (4), Ray-Ban (4), Barton Perreira (2), Chanel (2), Etnia Barcelona (2), Eyes of Faith (2), Face à Face (2), l.a. Eyeworks (2), Laibach and York (2), Lindberg (2), Michael Kors (2), Morel (2), Prada (2), Theo (2)

23. Please rank your best-selling frame segment by sales dollars.

  1. Designer licensed ophthalmics
  2. Independent brand ophthalmics
  3. Designer licensed suns
  4. Independent brand suns
  5. Value brand prescription ophthalmics
  6. Private label (your own or a manufacturer’s)
  7. Readers
  8. Sun clips

24. If you go to trade shows, rank the main reasons you attend?

  1. To browse
  2. For research
  3. For education
  4. To buy
  5. To make and foster connections
  6. To see old friends
  7. To travel to new places

25. On average, how many people visit your website every day?

More than 100
Don’t know

26. During the holiday season, do you …

The Big Survey 2022: Buying & Selling

27. Imagine you traveled back in time 25 years. What would be the first thing that would alert you that you were in an optical in 1997?

  • The smell of high index lenses being edged.
  • Darker, less lit optical; very, very small frames.
  • Smaller frames, paper charts and Guess frames.
  • No or minimal computer usage.
  • Muzak on the speakers, white walls, and dull opticians.
  • Neon signs marking the men’s and women’s boards.
  • Neostyle eyeglass frames and Clip-on sunglasses.
  • Most of the things being done manually.
  • Lots of wood displays, carpet, round metal frames, and dark colors.
  • Patients paying with cash and check instead of 95% credit cards.
  • Small round metal Ralph Lauren frames.
  • The pastel colors of the showcases, the light-colored wood panels. The small, round or rectangular frames.
  • The Glen Plake and Michael Jordan Oakley posters on the wall.
  • The smell of the tint unit in the back room.
  • Women wanting Sally’s frames.
  • Teeny tiny lenses and a strong use of the color teal. But wait, 1997 was 25 years ago?

28. How would you describe the contribution of e-commerce — via your website, Facebook, Instagram, eBay, etc. — to total sales?

The Big Survey 2022: Buying & Selling

29. Rank how you discover new (or new to you) products:

The Big Survey 2022: Buying & Selling



The Best Overall Progressive Lens, Now Powered by AI

Engineered with Behavioral Artificial Intelligence and utilizing new XR-motion™ technology, Varilux XR series goes beyond prescription and eye physiology to consider the patient’s visual behavior and design a progressive lens that respects how
their eyes naturally move.

Varilux XR series comes in two versions, Varilux® XR design and Varilux® XR track. The Varilux XR track lens provides an additional level of personalization by incorporating the exclusive Near Vision Behavior Measurement, providing up to 25% more near vision width3 according to the patient’s need, so patients get the highest level of customization.

Discover Varilux XR series and enjoy instantly sharp vision in motion4 and seamless transitions from near to far.

For more information, visit here.

Promoted Headlines





Get the most important news and business ideas for eyecare professionals every weekday from INVISION.



Most Popular