For those who like to check a scoreboard when they compete in business, here it is — with nearly as...
INVISION’s 2024 Big Survey attempts to shed some clarity on the unique traits, remarkable attributes, and common themes of the most successful ECPs. Many of our...
Artificial Intelligence, major purchases and their buying cycles, and all the R.O.I. — here we peek behind the curtain of what ECPs are investing in, what...
Ever wondered how other owners and managers spend their hours? Here ECPs tell how they manage their time, their offices, and their staff.
Unlike the wider economy, eyecare business reported rising outputs. It’s partly due to increased efficiency and use of technology but also reflects the fewer hands doing...
Ultimately, what’s important is what’s in your pocket at the end of the year. Here, we look at the products, services and strategies driving independent ECPs’...
A quarter of our respondents said their independent eyewear selection was their primary point of differentiation.
A full quarter of eyecare practice and eyewear business owners and managers reported working 50 or more hours every week.
Hiring and retaining good workers are clearly the top challenges currently being faced by eyecare businesses. Here they share how they are coping, while dishing on...
More than 330 North American optical retail owners and managers took the 2023 Big Survey starting in mid-August, with most of the questions attracting about 250-300...
ECPs weigh in on the areas of their business they have just had to make peace with.
We asked eyecare professionals to share an example of a patient or customer interaction that best encapsulated the last three years.
Independent eyecare has a bright and optimistic future ahead of itself according to these Big Survey respondents.
Data from our 4th annual Big Survey helps us compare the differences between the top earners and lowest earners in the field.
THE 4TH ANNUAL INVISION BIG SURVEY The times following crises tend to reveal great change in society, technology and business. So, following a two-and-a-half-year period that...
48. Which of the following gets the largest portion of your advertising budget? 49. Rank the various traditional media by what you believe to be the most effective...
39. What is your gender? 40. How old are you? 20-29 4% 30-39 16% 40-49 19% 50-59 30% 60-70 28% Above 70 3% 41. How many...
58. In what state is your (main) store located? Participation in the 2022 Big Survey was quite comprehensive, with Canada and most states/districts of the U.S....
30. If you are away from the business, how long can you comfortably go without checking in? Four hours 9% 1 day 23% 2-3 days 35%...
20. From a design/aesthetic — not sales — point of view, who is your favorite modern eyewear designer/brand? Tom Ford (6), Etnia Barcelona (6), Maui Jim...
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