Independent eyecare has a bright and optimistic future ahead of itself according to these Big Survey respondents.
Data from our 4th annual Big Survey helps us compare the differences between the top earners and lowest earners in the field.
THE 4TH ANNUAL INVISION BIG SURVEY The times following crises tend to reveal great change in society, technology and business. So, following a two-and-a-half-year period that...
48. Which of the following gets the largest portion of your advertising budget? 49. Rank the various traditional media by what you believe to be the most effective...
39. What is your gender? 40. How old are you? 20-29 4% 30-39 16% 40-49 19% 50-59 30% 60-70 28% Above 70 3% 41. How many...
58. In what state is your (main) store located? Participation in the 2022 Big Survey was quite comprehensive, with Canada and most states/districts of the U.S....
30. If you are away from the business, how long can you comfortably go without checking in? Four hours 9% 1 day 23% 2-3 days 35%...
20. From a design/aesthetic — not sales — point of view, who is your favorite modern eyewear designer/brand? Tom Ford (6), Etnia Barcelona (6), Maui Jim...
10. As a vision business owner or manager, what did you earn (salary + share of profit) last year? 11. Based on the first eight months...
The latest Spice Girls song is playing in your mind and you're wearing a teal windbreaker as you step into an optical shop.
1. Rank the most serious challenges faced by your business right now. 2. Tell us about a creative way you’ve dealt with one of these issues....
10 standout responses that detail the secret to success of these independent business owners from The Big Survey 2022.
ECPs share the epic tales of the departure of former employees as we unveil results from The Big Survey 2022.
Early returns from INVISION Magazine’s annual Big Survey offer a mixture of responses from eyecare professionals.
The Big Survey 2022 is INVISION Magazine's most important data-gathering exercise of the entire calendar year.
Plus: We also asked them what advice they’re giving their own kids.
Nearly half tell 2021 Big Survey that COVID turmoil made them stronger.
'I love what I do, but owning the business became more stressful,' said one ECP.
While some have tried the model in the past and abandoned it, other ECPs are still finding creative ways to generate passive income.
Drinking, cheating, overeating … Y’all could have written some award-worthy country songs.
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