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The Bottom Line: Building a Pediatric Patient Base

A kids-focused optometry practice provides significant financial growth opportunities while allowing ODs to make a meaningful impact in children’s lives.

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There are many intangible benefits to establishing a pediatric patient base in an optometry clinic. But let’s highlight some of the monetary incentives of examining kids in a practice.

Pediatric patients often remain loyal to their optometrist into adulthood, creating a reliable and growing patient base over time.

Additionally, pediatric optometry offers the opportunity to practice specialized services such as myopia management and vision therapy, which command higher fees and are paid out-of-pocket.

Many children lead active lives, providing wonderful opportunities to fit them with daily disposable CLs, which often come with a higher profit margin than monthly lenses. ODs are also seeing an increasing number of children with accommodation problems. This opens the door to introduce anti-fatigue lenses. I’m 33 and my DRV anti-fatigue lens from GSRX helps to significantly reduce eye strain with near activities.

Overall, a pediatric-focused optometry practice provides significant financial growth opportunities. — Christopher Lopez, OD

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