Connect with us

Business & Practice Management

The Bottom Line: How to Stand Out When Hiring

Recruiting associate optometrists is vital to practice growth but with a shortage of ODs in many regions strategic hiring efforts are essential to attract top talent.




RECRUITING ASSOCIATE ODS is vital to practice growth. But with a shortage of ODs in many regions, strategic hiring is essential to attract top talent. Here are some strategies:

Cast a wide net: Tap into your network, post on social media platforms (especially LinkedIn), and utilize job boards. Please update your website. Owners shouldn’t tout having a state-of-the-art facility with a 1980s website design.

Construct a great offer: There is no single compensation structure that works best across the board. Some owners offer a flat base rate, others use a percentage-of-production model; neither of which I prefer. Pay should compensate ODs appropriately and be competitive for the region. Bonuses should incentivize them to generate revenue.

Pro Tip: Consider structuring a compensation package with a hybrid model (base + bonus) OR an either/or model (base salary or % of production, whichever is higher).

What sets your practice apart? Emphasize office culture, work/life balance, professional development, advanced tech, and a supportive environment. All are increasingly important to younger ODs. Offer mentorship and opportunities to learn about “real world” optometry issues that young ODs don’t cover in school, like billing and coding, leadership, practice financials, etc.

NOTE: In addition to patient care, Dr. Lopez is also a highly sought-after eyecare recruiter and is available to discuss his services for anyone interested; email




The Best Overall Progressive Lens, Now Powered by AI

Engineered with Behavioral Artificial Intelligence and utilizing new XR-motion™ technology, Varilux XR series goes beyond prescription and eye physiology to consider the patient’s visual behavior and design a progressive lens that respects how
their eyes naturally move.

Varilux XR series comes in two versions, Varilux® XR design and Varilux® XR track. The Varilux XR track lens provides an additional level of personalization by incorporating the exclusive Near Vision Behavior Measurement, providing up to 25% more near vision width3 according to the patient’s need, so patients get the highest level of customization.

Discover Varilux XR series and enjoy instantly sharp vision in motion4 and seamless transitions from near to far.

For more information, visit here.

Promoted Headlines





Get the most important news and business ideas for eyecare professionals every weekday from INVISION.



Most Popular