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Business & Practice Management

The Bottom Line: Low Vision and Primary Care Practices

ODs are fortunate to work in an industry with seemingly limitless opportunities and specialties, like low vision. If your practice isn’t set up to best manage these patients, here’s our suggestion.

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Low vision ODs (LVODs) work one-on-one with patients to find customized solutions that help them make the most of their remaining vision. These evaluations are time-intensive and not designed to seamlessly incorporate into most primary eyecare offices. In addition, there are complexities in billing and coding for low vision exams, equipment, and navigating insurance coverage of devices. It’s a labor of love for LVODs but, for those who succeed, worth it.

We suggest primary care optometrists refer low vision patients to ODs who specialize in this field. They are better trained to help these patients optimize functional vision with assistive devices, reading aids, and other tools. Not to mention helping them feel more independent and confident. It’s all about finding the right mix of tools and strategies to help people adapt, while keeping primary care businesses focused on efficiency, patient satisfaction, and growth.

If you are looking for LVODs in your area, the International Academy of Low Vision Specialists (IALVS) has a directory that can be found here: ialvs.com/doctor-directory.

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