When profitability starts to feel squeezed, it’s tempting to chase a big fix like packing the schedule or adding a specialty. In reality, practices often get the fastest lift from a different strategy: a series of simple, low-cost process upgrades repeated daily. Layered together, these microimprovements streamline the visit, strengthen handoffs, and help capture the value of the care you already provide. Start by trimming tedious administrative tasks. For example, if you’re writing a formal cataract post-op letter after every visit, consider a tiered protocol: a comprehensive day-1 report, then additional reports only for changes or complications. Next, turn common pain points into convenience. Offer dilation reversal drops (when appropriate) as an optional add-on, introduced during pretest for patients who need to drive or return to work. It reduces resistance to dilation and can generate steady ancillary revenue with a simple consent workflow.
Pick one efficiency, one testing, and one sales upgrade to start. Track results after one month and four months and watch these small moves add up fast. — Christopher Lopez, OD
