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The Eyes, The Ears and More Business Boosters for June

Including the ‘Opticians Helping America See’ branding.

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Hey Stud!

The MEJURI Evil Eye Studs will stand out amongst the rest. Handcrafted in 14k solid gold with a blue sapphire (also available in white sapphire), it’s an investment pair you will never want to take off.

$110

mejuri.com

Real-Time Likes

Boost your social media reach with a Real-Time Like Counter from SMIIRL. Simply place it on your checkout desk and invite customers to like your Facebook page from their phone. They will see the count go up as soon as they click! Available in five-digit and seven-digit models for Facebook — and also as a Follower Counter for Instagram.

$389-$569

smiirl.com

Helping America See

The OPTICIANS ASSOCIATION OF AMERICA (OAA) is convinced that widespread branding and marketing of the field of opticianry is vital since the average consumer no longer knows the difference between an optician, an optometrist, and an obstetrician! The OAA is selling, through Land’s End, dozens of customizable Opticians Helping America See items.

Prices vary

oaa.org/branding

The Eyes and The Ears

A recent large study estimates that approximately 69 million Americans aged 40 years or older have experienced some form of vestibular (inner ear balance) dysfunction. To assist individuals experiencing dizziness and balance problems which may be contributing to visual dysfunctions, NORA and VEDA developed The Vestibular-Vision Connection, a downloadable patient-education resource.

Free

invisionmag.com/071903

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The Myopia Epidemic Explained

The World Health Organization says that myopia among children is approaching epidemic proportions. According to the new book A PARENT’S GUIDE TO RAISING CHILDREN WITH HEALTHY VISION by pediatric optometrists Dr. Noah Tannen and Dr. Nicholas Despotidis, the reasons are genetic and environmental. The book provides “a tool to allow parents to make the best decision for their own children when it comes to vision.”

$19.99

invisionmag.com/071902

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at [email protected].

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