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The Grinch Who Boosted Holiday Sales

Thinking of getting dressed up for a Christmas event? Go green.

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He’s misanthropic, mean-tempered, has a heart that is “two sizes too small” and is a vegetal green; but kids can’t get enough of the Grinch. That’s what pet store The Green Spot discovered when they invited clients to bring their kids (and pets) in to take pictures with the Dr. Seuss character on Small Business Saturday (Nov. 30 in 2019). “It wasn’t until we started doing the event that we realized how much people loved the Grinch,” co-owner Jessica Ellis told INVISION’s sister publication PETS+. The Grinch’s presence and special offers produced sales about 25 percent higher than the typical Saturday, while The Green Spot also got attention from local TV news. Dressing up for Xmas? Go green!

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at [email protected].

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