Connect with us

Better Vision

The Growing Ortho-K and Scleral Contact Lens Market and Smart Ways to Sell Them

mm

Published

on

Gas permeable (GP) contacts are rigid lenses that comprise about 10 percent of the contact lens market. While the market for corneal lenses is declining, the demand for scleral and ortho-k lenses is rising. According to ABB Optical Group, there was a 31.2 percent increase in dollar sales of scleral lenses and a 29.7 percent increase in dollar sales of ortho-k lenses from 2016 to 2017.

The large scleral lens stays put for irregular corneas (keratoconus). Ortho-k lenses temporarily reshape the cornea (usually overnight) to correct myopia and are popular for kids. Luckily, a patient is more likely to get a GP lens fitted by a prescribing doctor than take that Rx elsewhere.


Art Optical

Scleral: Ampleye (4-curve design), SoClear (a corneal scleral design) and Rose K2 XL (a corneal scleral design). Ortho-K: Distribute Paragon CRT lenses and manufacture custom ortho-K lenses per practitioner specification, as well as DreamLens.

(800) 253-9364 artoptical.com


X-Cel Specialty Contacts (A Walman Company)

Atlantis Scleral (including a multifocal design) Ortho-k: An authorized lab for both Paragon CRT and Euclid’s Emerald lenses. They also manufacture several ortho-k lenses designed by ECPs.

(800) 241-9312 xcelspecialtycontacts.com

Advertisement
Valley Contax

Custom Stable Prime, Custom Stable Elite, Custom Stable Aurora scleral lenses.

(800) 547-8815 valleycontax.com


Bausch + Lomb Specialty Vision Products

Zenlens Ortho K: sells Boston materials in many designs and has FDA approval for Vision Shaping Treatment.

(800) 323-0000 bausch.com


ABB Optical Group

Dyna Semi-Scleral, Dyna Scleral, Infinity Scleral 14.5 to 18.2, Menicon Rose K2 XL Scleral, Paragon ICD 14.5 mini lenses, Paragon ICD 16.5 lenses, Paragon ICD Toric Scleral, Paragon ICD Flex Scleral. Ortho-K: Euclid Emerald, Paragon CRT, Paragon CRT Dual Axis Paragon CRT Diagnostic Dispensing System.

(800) 772-3911 abboptical.com

Advertisement
Paragon Vision Sciences (A CooperVision Company)

Paragon CRT (orthokeratology) and ICD FlexFit (scleral).

(800) 528-8279 paragonvision.com


SynergEyes

SynergEyes VS Scleral Lens

(877) 733-2012 synergeyes.com


Smart Ways to Sell Scleral and Ortho-k Contact Lenses to Your Patients

Andrew Biondo Kirkwood Eye, St. Louis, Missouri

Scleral lenses have advantages over other modalities and check all the boxes when it comes to vision, comfort and ocular health. Sclerals are great for treating dry eye symptoms by providing better hydration than other contacts. They are becoming more cost equivalent to daily disposables too. Once I fit patients with sclerals, we typically encourage them to do yearly replacements. I use ortho-k lenses predominantly on children because they assist with vision correction and myopia control. Ortho-k lenses can help stabilize a child’s vision and prevent it from getting worse during their growing years. My youngest patient is a six-year-old right up to an 18-year-old who may be a candidate for LASIK surgery. I use a myopia calculator from Brien Holden Vision Institute to determine how a child’s myopia will progress without correction. I show it to their parents to encourage them to buy ortho-k lenses. My advice to anyone selling these types of lenses is to provide proper education. We offer brochures and printouts to increase capture rates on scleral lens fittings. Our patients then do further research online and get excited by reading testimonials. I’ve tried about 12 designs but my go-to lens is the Atlantis Scleral from X-Cel 90 percent of the time. For ortho-k, I use X-Cel’s Emerald Lens by Euclid. I find them to be the most efficient in terms of fitting.

 

Advertisement
Jeffrey Sonsino The Contact Lens Center at Optique, Nashville, TN

I allow my patients to choose their strategies after an extensive conversation and education of the risks, benefits and features.  I spend around 20 minutes with new consults talking about their options. I am a problem solver. I present many options to patients including corneal GPs, hybrid lenses, and scleral lenses. If the patient chooses sclerals, then I apply my expertise to maximize their outcome.

 

Carol Gilhawley is a contributing writer for INVISION.

Advertisement

SPONSORED VIDEO

SPONSORED BY REICHERT

When You’re Passionate About Eye Care, the Right Technology Matters

Lisa Genovese, O.D., strives to give her patients the very best. At Insight Eye Care’s multiple locations, Dr. Genovese provides optimal care for her patients using the Reichert® Phoroptor® VRx Digital Refraction System. In this second Practice Profile Video from Reichert’s “Passionate About Eye Care” series, take a closer look and see how this eye care professional achieved a better work-life balance with equipment that’s designed and engineered in the U.S.A.

Promoted Headlines

Better Vision

Virtual Try-On Isn’t Just for Online Retailers Anymore

Try it, you might like it.

mm

Published

on

THERE ARE MANY companies in the Virtual Try-On space; Ditto Technologies differentiates itself with a 180 degree head turn so patients can see themselves from all angles. It sells by subscription to in-store retailers, who use its app on an iPad. Another popular company, Fitting Box, has gained all types of customers, from independent opticians, brands, buying groups and retailers to luxury players and e-retailers.

Fitting Box

Augmented reality for eyewear with a virtual mirror to allow consumers to try on glasses in real time.

(884) 834-2860, fittingbox.com

Advertisement

Vari

Virtual Try On Application

(516) 570-2723, varieyewear.com

Ditto Technologies

Ditto uses a high-quality 3D rendition to encourage a natural fit.

(707) 726-6405, ditto.com

Transitions

The augmented reality try-on experience uses Facebook to allow users to see themselves in 13 lens colors.

(800) 533-2081, transitions.com

Lensabl

This Virtual try-on feature helps users find the best frames from home.

(800) 984 5367, lensabl.com

Advertisement

Thema Optical

Virtual Eyewear Assistant biometric tech lets you design eyewear to fit your measurements.

(786) 803-8881, thema-optical.com

LensCrafters

The MyLook simulator takes photos in-store on a sales associate’s tablet to show side-by-side images of customers in different frames.

(877) 753-6727, lenscrafters.com

Advertisement

VSP

Eyeconic, created for those in the VSP network who prefer to shop online, features 3D technology that lets consumers remotely try on eyewear.

(855) 393-2664, eyeconic.com

Smart Ways To Use VTO Optio

Dr. Daniel Bintz, Vision Source, Elk City, OK

Frame try on apps spark interest and give people an idea of what colors, shapes, and styles look good on them before they come in. They can send “What do you think?” selfies to anyone. We started using Fitting Box three years ago. It can be accessed via our website and FB page and in the office. I made a sign explaining how to start. I’m also in the process of setting up at least two more stations using our website as the portal in our waiting area. We have a full-service coffee and smoothie shop in the clinic, so we’re looking for ways to create synergy to shop while relaxing with a drink. It also plants the seed of having more than a single pair of glasses. We may have a frame but not in the color they like; we can then pull it up on Fitting Box.

Lisa Verraros, LensCrafters, Oak Brook, IL

The LensCrafters’ MyLook app launched in stores in 2011 to equip sales associates with iPads to help customers find the perfect frame. Customers can compare up to four frames. At first they say, “I can just take a selfie” but when I explain that I can show them four frames side by side they agree. After seeing the pictures, they quickly start to narrow down their options. MyLook makes it easy to share frame options with friends and family for a second opinion and we typically get an immediate response. I have customers who end up buying more than one frame after seeing how they look. We offer a 30-day refund, but MyLook has made customers more confident in their selections. It has also increased multiple frame purchases and retention.

Continue Reading

Better Vision

Check Out These Nutraceuticals and Supplements To Boost Ocular Heath

Most nutraceuticals are sold online or over-the-counter but more and more patients are asking for specific recommendations from their optometrist.

mm

Published

on

RESEARCH HAS SHOWN that nutraceuticals or supplements can increase macular pigment optical density and help alleviate headaches and eye fatigue. Based on doctor feedback and increased consumer concerns around vision symptoms from device usage, EyePromise developed Screen Shield Teen, an all-natural zeaxanthin fruit-punch flavored chewable vitamin for children ages 4 and up. As with other ocular supplements, it is meant to be taken in conjunction with a daily multi-vitamin. Most nutraceuticals are sold online or over-the-counter but more and more patients are asking for specific recommendations from their optometrist.

Nordic Naturals Eye Health

ProOmega 2000 eye moisture formula.

(800) 662-2544 nordicnaturalspro.com

Advertisement

Lipotriad Eye Vitamins

Lipotriad Visionary.

(888) 393-5476, lipotriadvitamins.com

Natural Ophthalmics

Total Ocular Function Spray.

(877) 220-9710, natoph.com

Bausch + Lomb

PreserVision AREDS 2 Formula minigel eye vitamins.

(800) 828-9030, bausch.com

Advertisement

EyePromise

All-natural vitamin line that includes Screen Shield Pro and Screen Shield Teen.

(866) 833-2800, eyepromise.com

Smart Ways To Sell Nutraceuticals

Dr. Rishi Singh, Cole Eye Institute, Cleveland, Clinic, Cleveland, OH

Data overwhelmingly support nutraceuticals for patients with Category 3 age-related macular degeneration (AMD) and category four AMD in one eye. Patients should take vitamins to reduce their conversion to AMD because studies show they can result in a 35-40% reduction over a five-year period which is significant. It’s not hard to persuade patients to buy these because they are on sale everywhere, at stores like Costco and Walmart. We direct them to the right type of vitamin for their eyes and I usually recommend Bausch + Lomb’s Preservision Areds eye vitamin in addition to a senior multivitamin. I suggest they connect with their pharmacist to get the right components for them based on cost and availability.

Dr. Louise Sclafani, Solo Eyecare and Gallery, Chicago and Illinois College of Optometry

Studies have shown that over-the-counter nutraceuticals that contain lutein and zeaxanthin can reduce symptoms like fatigue, contrast sensitivity and glare disability. They can improve visual temporal processing and help build up macular pigments to improve memory and verbal fluency. Since we don’t sell these vitamins in the practice, we recommend patients purchase them online. I suggest they buy the EyePromise family of products. They sell vitamins for geriatrics, sports vision, dry eye and screen time. We don’t yet know the damage of all this screen time on young eyes as many kids suffer from eyestrain, headaches and sleeping problems. I recommend EyePromise’s Screen Shield Teen.

Continue Reading

Better Vision

Artificial Vision Aids Get Tech Heavy

Video projection and artificial intelligence (AI) are some of the features that differentiate devices in the low vision space.

mm

Published

on

VIDEO PROJECTION, MAGNIFICATION and artificial intelligence are some of the features that differentiate devices in the low vision space. OrCam has introduced voice commands to its augmented reality (AR) devices, along with Bluetooth connectivity and barcode learning. Startup Ocutrx will launch an AR headset with cameras, sensors, location mapping, character recognition and audible alerts. Low vision specialists caring for patients who need additional help seeing can dispense a variety of aids that allow them to read and do many of the tasks they did before their underlying eye disease developed.

eSight

eSight 3 uses a camera to put video directly in front of a patient’s eyes.

(855) 837-4448, eSightEyewear.com

IrisVision

IrisVision headset combines hardware and software to help low vision patients see.

(855) 449-4536, irisvision.com

Advertisement

Vispero

ClearView GO (branded Optelec) has a foldable design and rotating camera for near, intermediate and distance viewing.

(727) 803-8000, vispero.com

Ocutech

VES Falcon autofocus bioptic telescope.

(800) 326-6460, ocutech.com

Ocutrx Vision Technologies

Oculenz AR Wear headset, launching mid-year 2020.

(949) 216-5900, oculenz.com

Advertisement

Eschenbach Optik of America

Vario Digital FHD foldable desktop video magnifier.

(800) 487-5389, eschenbach.com

OrCam

OrCam MyEye 2 reads text, recognizes faces and identifies products.

(800) 713-3741, orcam.com

Smart Ways To Sell Artificial Vision Aids

Dr. Andrew Lindell, Stoughton Eye Care & Eyewear, Stoughton, WI

During a low vision exam, I figure out a patient’s acuity, where their blind spots are, their eye dominance, color vision and contrast to figure out which device will be most successful. All new technologies coming out provide great value to patients. Microsoft has developed a free talking camera app called Seeing AI which includes great features. Eschenbach’s video magnifiers work well and are simple to use, color coded, large and tactile. I like Ocutech’s VES Falcon autofocus which is bioptic and doesn’t interfere with field of view or mobility. For low vision aids in pediatrics, children love anything iPad-based. Some devices like NuEyes and Patriot Viewpoint are wearable video magnifiers great for home use.

Dr. Walter Wittich, University of Montreal’s School of Optometry, Montreal, Quebec

We’ve spent a lot of time researching head mounted devices; they’re getting smaller, lighter and cheaper. There’s no longer a stigma attached, and the advantage for the visually impaired is they’re hands-free. For example, they are perfect for playing the piano. A single camera is mounted onto the glasses which in real-time projects a modified picture to two screens on the inside where the lenses would be. This picture can be pre-programmed to change color or enhance an image. Each device requires an OD to carry out a refraction. Prices start at $500 and there’s really no top limit since cost is connected to what the device can do. A competitive field and moving fast.

Continue Reading

Advertisement

Advertisement

Advertisement

Subscribe


BULLETINS

Get the most important news and business ideas for eyecare professionals every weekday from INVISION.

Instagram

This error message is only visible to WordPress admins

Error: API requests are being delayed for this account. New posts will not be retrieved.

There may be an issue with the Instagram Access Token that you are using. Your server might also be unable to connect to Instagram at this time.

Error: No posts found.

Make sure this account has posts available on instagram.com.

Error: admin-ajax.php test was not successful. Some features may not be available.

Please visit this page to troubleshoot.

Most Popular