Sanity Files

The Owner of a Destination Eyewear Boutique Who Counts Wine Among His Top Remedies for a Bad Day

But beware telemarketers and stupid mistakes … he has no patience for either of you.

Published

4 years ago

April 21, 2021

INVISION Staff Invision April 2021 Issue

Cleve-Barham

Cleve Barham
Fine Eyes, Ridgeland, MS

At INVISION, we’ve yet to find an ECP for whom wine is not part of the remedy to a stressful day and Cleve Barham is no exception… but he may be the first to say one of the least favorite parts of running his business is making stupid mistakes. It’s that sort of endearing frankness that has made Barham a recognizable favorite at domestic and international trade shows and his shop in Ridgeland, MS, a destination for those seeking the most sought-after eyewear.

Related Topics:eyecare businesses in Mississippi Featured

INVISION Staff

Since launching in 2014, INVISION has won 31 international journalism awards for its publication and website, including the prestigious Neal Award for Best Single Issue in 2019. In 2024, the publication celebrates its 10th anniversary of serving eyecare professionals. Contact INVISION's editors at editor@invisionmag.com.

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