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Sanity Files

The Owner of a Destination Eyewear Boutique Who Counts Wine Among His Top Remedies for a Bad Day

But beware telemarketers and stupid mistakes … he has no patience for either of you.





Cleve Barham
Fine Eyes, Ridgeland, MS

At INVISION, we’ve yet to find an ECP for whom wine is not part of the remedy to a stressful day and Cleve Barham is no exception… but he may be the first to say one of the least favorite parts of running his business is making stupid mistakes. It’s that sort of endearing frankness that has made Barham a recognizable favorite at domestic and international trade shows and his shop in Ridgeland, MS, a destination for those seeking the most sought-after eyewear.

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at [email protected].


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Optometrist Carly Rose made a personal connection with one of her patients so they could work well together to find the right care plan. Without truly understanding the patient’s personal situation, it would have been very difficult to ask the right questions and provide the individualized care needed. Watch Dr. Rose explain her perspective.

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