Connect with us

Tools and Equipment

The Practical, the Not-So-Practical and More Business Boosters for March

And more attention grabbing products.

mm

Published

on

Fashion Over Function

After selling out their polarizing Squiggle Glasses Collection in 2019, the BENTEL BROTHERS are back with their limited edition Squiggle Visor. They’ve taken the simplicity of the original glasses one step further by removing all hinges and creating a flexible acrylic band that fits around the head. Claiming the “collection is an exploration into the aesthetic potential of eyewear,” the visors come in orange or silver, and while graphically bold, they’re visually only semi-functional.

$100

bentelbrothers.com

Good Job!

When you wear Socks with a Vision from KEY OPTIQUE your feet will always see where they are going. Made of a spandex, cotton, and polyester blend, these unisex socks are super cute and one size fits most. Dr. Keylee Brown founded Key Optique in 2019 to provide stylish professionals in the optometry field with fashionable, on-trend jewelry with a unique twist. We’d say job well done!

$6.50

keyoptics.net

Advertisement

Game On

A new book on practice management by Dr. Adam Ramsey PLAY CHESS NOT CHECKERS: The PRACTICAL GUIDE TO WARM START YOUR DREAM OPTOMETRIC PRACTICE is now available. In the book Dr. Ramsey shares how to warm start: find a niche that immediately builds patients and referrals, leverage your community for marketing and word of mouth, use the resources available to doctors to help get your practice off to the right financial start, and more.

$24.99

playchessnotcheckers.net

Keys, Phone, Readers

THINOPTICS presents a remedy for forgotten readers with their Slimline phone case. A protective phone case that also provides “Always with You convenience,” so readers are handy when needed. The Slimline is now available in 6 colors and 4 powers for all iPhone models.

$29.95

thinoptics.com

3D Printing Starter Pack

Curious about 3D printed items? Test the waters with the Eyeglass Business Card Holders from 3DDISPLAYSCLE. Each one is 3-D printed and made from high-end filament. Very sturdy, the holders are available in six colors — blue, green, red, black, pink, and yellow.

$12

etsy.com/shop/3DDisplaysCLE

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at [email protected].

Advertisement

SPONSORED VIDEO

SPONSORED BY SHAMIR

Shamir Glacier PLUS™UV

Utilizing the most advanced technologies, Shamir Glacier PLUS™ UV ensures you receive the most enhanced performance from your lenses.

Promoted Headlines

Tools and Equipment

Books, Masks and More Business Boosters for April

Including OTC allergy drops and a better use for saffron than risotto.

mm

Published

on

His & Hers

Attention getting frame displays can be an expensive challenge but these Wooden Eyeglass Mustache & Lip Display Stands from WEBLYTECH made from Indian mango wood are as cute as can be … and for the price per pair cannot be beat.

$9.99

invisionmag.com/042005

Verbal Vision

When Sebastian Duesing is not narrating to himself, he has no perception of sight. When he was diagnosed as a teen with cerebral/cortical-visual impairment, the top cause of visual impairment in children in the developed world, his family learned that it is largely unacknowledged by the medical community. EYELESS MIND is the true story of their discovery of Sebastian’s verbal visual processing.

$18.99

invisionmag.com/042004

Advertisement

Move Over Risotto

An animal study published in the  International Journal of Molecular Science suggests AffronEYE saffron could help prevent the onset of glaucoma. The antioxidant and anti-inflammatory characteristics of this potent saffron extract, made by PHARMACTIVE BIOTECH PRODUCTS, demonstrated an ability to protect retinal cells and reduce intraocular hypertension. AffronEYE is all-natural, water-soluble, non-GMO, and non-irradiated. It is kosher, halal and organic certified.

Price upon request

pharmactive.eu

Allergies Away

Pataday Once Daily Relief and Twice Daily Relief eye allergy itch relief drops from ALCON are now available without a prescription, just in time for spring allergy season. Pataday is the first daily allergy itch relief drop available without a prescription for the 66 million Americans with eye allergies.

$19.99

pataday.myalcon.com

Warm Compress in 1-2-3

POPMASK’s self-heating eye mask takes the hassle out of applying warm compresses. When opened the iron powder inside reacts with oxygen causing it to heat up in 30 seconds to 100.4 F. It stays that temperature for at least 20 mins. Earloops provide a secure fit.

1 for $5 or 5 for $20

popmasklondon.com

Continue Reading

Tools and Equipment

All Eye Everything and More Business Boosters for January

Eye decor for your person and your business.

mm

Published

on

All Eye Everything

Looking for something truly special? Look no further than DEMETRIA CHAPPO CERAMICS. Her entire Spirit Eyes collection, including everything from cups to dishes, and incense burners to planters (shown), is handmade in her Brooklyn studio.

Prices vary

demetriachappo.com

Linon Dobby Office Chair in Chrome

Office Update

LINON Dobby Office Chair in Chrome features a fun glasses print fabric seat and back and shiny silver nailheads on castors, perfect for a 2020 dispensary table or receptionist counter update. The adjustable seat height ensures this chair works for a variety of table heights.

$175.99

invisionmag.com/012001

Advertisement

Evil Eye Coir Doormat from World Market

Do Not Enter

Keep out the slush, salt and gravel, as well as the bad business juju, with this vibrant multicolor Evil Eye Coir Doormat from WORLD MARKET.

$16.99

worldmarket.com

Clayton qnd Crume handmade leather sunglass straps

Strap In

CLAYTON AND CRUME handmade leather sunglass straps: for the eyewear aficionado that has it all. High-stretch silicone grips fit snugly on any temple; while premium Horween full-grain leather promises years of eyewear protection. Handcrafted in Louisville, KY, the straps can be customized with a complimentary monogram.

$32

claytonandcrume.com

Advertisement

Classic Tee from Teespring

Never Enough

You can never have enough opticianry swag, am I right? This Classic Tee from TEESPRING is the perfect novelty item to add to any optician’s collection thanks to the Scott Adams quote:
“Opticians like to solve problems. If there are no problems handily available, they will create their own problems.”

$24.99

Teespring.com

Continue Reading

Tools and Equipment

Tools to Help Eyecare Businesses Increase Their Social Media Reach

mm

Published

on

SOCIAL MEDIA can be time consuming but imagine being able to carve out a set bit of time each week to schedule automated posts in advance, putting your practice in front of current — and potential — patients as often as you’d like. This is not only possible, but important as you consider broadening your reach in the digital age. The world of social media management tools is vast and sometimes intimidating. Here are some tips to get you started in the right direction, even if your practice is still small. 


Points to Consider

“Businesses should post relevant messages multiple times a day so they’re seen by as many followers as possible,” says Deborah Smith, owner and president of Foxtrot Media, LLC, a digital marketing agency specializing in social media. Smith highly recommends MeetEdgar to accomplish this goal. She says, “We use this tool for scheduling evergreen tweets like ‘Follow us on Instagram and Facebook’ and ‘Subscribe to our newsletter.’”  

Dr. Katie McElvaine of Springfield Family Vision in Springfield, MO, says the different tools have different strengths. She likes SocialOomph’s versatility for organizing content but finds Buffer (pictured) more user friendly, if limited. Crowdfire is strong on analytics but weaker on Instagram functionality.

Eyecare of Florence uses Hootsuite through iMatrix, an optometry marketing service provider, to post on Twitter via Facebook, but also creates content beyond its scheduled posts. “We have a very active Facebook page,” says Billy Isgett, optician-owner of the Florence, SC-based business. “Our patients love to be featured and it increases likes and shares.”

“Figure out who your audience is,” says Dr. Cynthia Sayers, owner of EyeShop Optical in Lewis Center, OH,  when you’re developing your content. She uses Hootsuite to schedule posts to her Facebook page, shown here.

 

Vendors: Social Media Tools

Buffer, buffer.com; Foxtrot Media, LLC, foxtrotmediallc.com; Hootsuite, hootsuite.com; iMatrix, optometry.imatrix.com; MeetEdgar, meetedgar.com; Sprout, sproutsocial.com

 

More to Remember

Save time. Schedule multiple posts in advance for continuity and efficiency. Dr. Sayers uses Hootsuite and has been satisfied with her experience. “We schedule a week’s worth of social media postings at once so we don’t have to think about it unless something comes up,” she says.

Stay clean and relevant. Tony Damceski, owner of Eyeglass Wearhouse in Reynoldsburg, OH, has used Hootsuite to manage Facebook and Twitter for five years. He advises that ECPs always “double check, triple check,” for typos, regardless of their preferred tool. And Isgett strongly recommends that content creators have some optical knowledge.

Delegate. Let multiple people contribute to save yourself time — and for variety. Michelle Wright, practice director at DePoe Eye Center in Stockbridge, GA, gets this done with Sprout. “I can give my team assignments, then I review [everything] on one page,” she says. “Before Sprout, I did it all.”

Save as you start. Free trials can help as you explore your options. However, Dr. McElvaine recommends saving any posts you set up during a trial run. “Some [services] will lock you out of the content once your free subscription ends,” she says. 

Avoid quick fixes. Smith points out that no matter what you use, no tool is a true “set it and forget it” solution. “Businesses need to constantly assess,” she says. “Are you attracting the right types of followers? Are you getting the right engagement? If not, your strategy needs to be looked at and adjusted.”

Cynthia Sayers of EyeShop Optical

What Businesses Say About Using Social Media Solutions

Cynthia Sayers, OD
EyeShop Optical, Lewis Center, OH

We use Hootsuite to manage Facebook, Twitter, and Instagram. We come up with a monthly schedule based on national observances and events around town, and then we typically set up our posts a week in advance. Our Facebook and Twitter accounts have a daily post, and Instagram has three or four posts per week, depending on the topic. We find that personal types of posts fare better than generic ones. Patients like to see people they know in the glasses. They like to hear personal stories, and that’s what makes a brand. There has to be a ‘wow’ factor.”

Continue Reading

Advertisement

Advertisement

Subscribe


BULLETINS

Get the most important news and business ideas for eyecare professionals every weekday from INVISION.

Advertisement

Most Popular