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The Single Absolute About Customer Returns and More Rules for ECPs

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Rule 584: Know that any request for a return will come with the assurance, “But I never wore them.”


Rule 873: If, when asked “Can you work with me on the price?” your answer doesn’t start with the word “Sorry…” you are headed down a very slick, very steep slope.


Rule 601: There’s nothing wrong with your sales team that a little Robert Bell couldn’t cure.


Rule 81: Don’t prejudge. Just because a patient uses Medicaid doesn’t preclude them from owning a brand-new iPhone 7 Plus.

 

This article originally appeared in the February 2017 edition of INVISION.

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True Tales

A California Doc’s Only Exception to the ‘No Dogs’ Rule

And no, it isn’t for service dogs.

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True tails! Our office policy is no pets, service dogs only. But there was one time we made an exception. A middle aged male patient arrived with his dog on a leash. He was talking very sweetly to his pet and bending over to pet him. As I approached him I looked down to greet the well-behaved animal. But behold, there was only a leash. This is when we implemented “the exception of the invisible dog.” — Dave Schultz, OD, Urban Optics, San Luis Obispo, CA

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True Tales

An Exception to the Cancellation Policy?

The no-show who showed …briefly.

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Had a patient come in the office five minutes before their appointment to tell us they will not be here for their appointment and then ran out. — Michael Davis, OD Opti-Care, Eldersburg, MD

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Sanity Files

A Busy OD and Mother of Triplets Who Started Freelance Writing for Fun

To unwind she communes with nature and looks for those elusive four leaf clovers.

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Cheryl Murphy, OD
Optometrist/Freelance Writer, Northport, NY

Dr. Cheryl Murphy has been practicing for 15 years and currently works at three practices — two ophthalmology practices owned by an MD and one optometry practice — in addition to being a freelance science writer having written for optometric trade journals and blogs like Scientific American and Huffington Post Science. To top it off she is the mother of tween triplets! If there was ever someone who needed to develop some keen unwinding skills, it is her. To do so she consumes lots of iced tea, reads the classics, and spends as much time as possible outside looking for deer and four leaf clovers in the woods behind her house.

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