SPONSORED CONTENT The Very First of Its Kind: Introducing Ray-Ban Reverse The past meets the future. Timeless Ray-Ban icons are re-envisioned with a twist that nobody expected – we’ve shifted the conventional lens shape from convex to concave. Fusing form and function, Reverse lenses are designed to fit any face and provide all-day comfort. Reverse lenses follow the natural curve of the cheekbone for a universally flattering look. Stand out with Ray-Ban Reverse, a disruptive design with a unique aesthetic – visit my.EssilorLuxottica.com to see the collection.