Connect with us

Press Releases

National Sunglasses Day 2021 Campaign Yielded 1.1M Impressions, Vision Council Reports

The social media campaign garnered more than 1.1 million impressions and more than 70,000 engagements.

mm

Published

on

National Sunglasses Day 2021 Campaign Yielded 1.1M Impressions, Vision Council Reports

(PRESS RELEASE) On June 27, The Vision Council brought the importance of ultraviolet (UV)-protective eyewear to life through its National Sunglasses Day campaign.

The social media campaign garnered more than 1.1 million impressions and more than 70,000 engagements, including posts from Kerry Washington and Sofia Vergara, as well as NASCAR, The New York Giants, and Golf Digest.

To elevate awareness of the campaign and encourage consumers to get involved, The Vision Council distributed a national press release through PR Newswire. The release garnered pickup in 129 outlets and reached a potential audience of 127 million.

Earlier this week, The Vision Council’s medical advisor, Dr. Bridgitte Shen Lee, was featured on The Weather Channel in a segment regarding the importance of wearing sunglasses year-round. To view the segment, visit The Vision Council’s YouTube channel.

Throughout the month, The Vision Council encouraged members and the industry at large to participate by posting on social media channels using the official hashtags and tagging The Vision Council. Additionally, new downloadable marketing assets were created and posted to the National Sunglasses Day website to make it easy for brands to participate.

Advertisement

SPONSORED VIDEO

Sponsored by Shamir

Customer Focused, Service Oriented, Forward Thinking

for life improvement, fashion, performance sports, occupational single vision, and progressive lenses. Our values, the driving force behind our ideas and actions, keep the ECP in the center. Every Shamir representative is personally committed to our customers’ vision, and to providing the best service and support to meet and exceed their expectations, all with a personal touch.

Promoted Headlines

Advertisement

Advertisement

Subscribe


BULLETINS

Get the most important news and business ideas for eyecare professionals every weekday from INVISION.

Advertisement

Most Popular