Press Releases National Sunglasses Day 2021 Campaign Yielded 1.1M Impressions, Vision Council Reports The social media campaign garnered more than 1.1 million impressions and more than 70,000 engagements. Published 4 weeks ago on July 1, 2021 By Press Releases Share Tweet (PRESS RELEASE) On June 27, The Vision Council brought the importance of ultraviolet (UV)-protective eyewear to life through its National Sunglasses Day campaign. The social media campaign garnered more than 1.1 million impressions and more than 70,000 engagements, including posts from Kerry Washington and Sofia Vergara, as well as NASCAR, The New York Giants, and Golf Digest. To elevate awareness of the campaign and encourage consumers to get involved, The Vision Council distributed a national press release through PR Newswire. The release garnered pickup in 129 outlets and reached a potential audience of 127 million. Earlier this week, The Vision Council’s medical advisor, Dr. Bridgitte Shen Lee, was featured on The Weather Channel in a segment regarding the importance of wearing sunglasses year-round. To view the segment, visit The Vision Council’s YouTube channel. Throughout the month, The Vision Council encouraged members and the industry at large to participate by posting on social media channels using the official hashtags and tagging The Vision Council. Additionally, new downloadable marketing assets were created and posted to the National Sunglasses Day website to make it easy for brands to participate. Advertisement Related Topics:Latest News TopThe Vision Council click to Comment(Comment) Up Next EssilorLuxottica Joins Health Care Alliance for Patient Safety Don't Miss New England College of Optometry and Warby Parker Expand Scholarship SPONSORED VIDEO Sponsored by Shamir Customer Focused, Service Oriented, Forward Thinking for life improvement, fashion, performance sports, occupational single vision, and progressive lenses. Our values, the driving force behind our ideas and actions, keep the ECP in the center. Every Shamir representative is personally committed to our customers’ vision, and to providing the best service and support to meet and exceed their expectations, all with a personal touch. You may like All the Cool Eye Decor You Need and More Business Boosters for August and September Kings Guard Gaming and VSP Global Innovation Center Establish Partnership 2021 Dr. Marvin R. Poston Leadership Award Recipients Promoted Headlines Transform Your Multi-Office Phone System Into a Revenue-Generation Tool WEAVE Remastering an Icon Safilo Safilo Introduces Under Armour’s First-ever Optical Collection Safilo Advertisement Latest Trending Videos Tools and Equipment10 hours ago All the Cool Eye Decor You Need and More Business Boosters for August and September Press Releases10 hours ago Kings Guard Gaming and VSP Global Innovation Center Establish Partnership Press Releases1 day ago 2021 Dr. Marvin R. Poston Leadership Award Recipients Press Releases1 day ago EyeCare4Kids Reaches Historic Milestone; 400,000 Kids Helped Press Releases1 day ago OneSight Serves 267 Patients in the Bronx Headlines2 weeks ago US House Bill Would Expand Medicare to Include Vision Care Photo Gallery1 week ago ECPs Glam It Up in Their Top Eyewear Picks America's Finest3 weeks ago This Clever Business Model Means Total Control for One Minnesota Optical Headlines5 days ago Warby Parker Rolls Out ‘Virtual Vision Test’ App Headlines2 weeks ago Video: 3 Accused of Selling Counterfeit Contact Lenses in Los Angeles Press Releases1 week ago Sun Pharma Launches Third Dry Eye Gets Personal Video Campaign Headlines2 weeks ago Video: 3 Accused of Selling Counterfeit Contact Lenses in Los Angeles Press Releases2 weeks ago Sun Pharma Releases Second Dry Eye Gets Personal Video Campaign Press Releases3 weeks ago Sun Pharma Launches Unbranded ‘Dry Eye Gets Personal’ Video Campaign Sponsored Content1 month ago Transform Your Multi-Office Phone System Into a Revenue-Generation Tool Advertisement SubscribeBULLETINS Get the most important news and business ideas for eyecare professionals every weekday from INVISION. Advertisement Most Popular Headlines5 days ago Warby Parker Rolls Out ‘Virtual Vision Test’ App Headlines4 days ago Nova Southeastern Names Optometry Dean Mark Hinton1 week ago ECP Excellence is Within Your Grasp If You Keep these 19 Things in Mind Products3 days ago The Internet’s Influence on Eyewear Consumers Has Doubled and More of What You Need to Know for August 4ECPs1 week ago 7 Reasons to Use LinkedIn for Your Independent Eyecare Business Best of the Best1 week ago This OD and Marketing Expert Is Blazing A Trail in ‘Social Audio’ Manager's To-Do1 week ago Back to School and Vision Expo West Planning Collide and More Manager’s To Dos for August and September Columns5 days ago Does Private Practice Development Consulting Make a Difference?