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The Vision Council Garners 1.2 Billion Impressions for National Sunglasses Day 2019

It surpasses last year’s total impression numbers.

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(PRESS RELEASE) ALEXANDRIA, VA – The Vision Council announces another successful celebration of National Sunglasses Day. Due to its efforts, The Vision Council garnered more than 1.2 billion online, social media and broadcast consumer media impressions, surpassing last year’s total impression numbers for the commemorative date. Additionally, one of the official campaign hashtags #NationalSunglassesDay was trending on Twitter throughout June 27.

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Here’s an overview of the consumer media coverage:

  • Online placements garnering more than 223 million impressions
    Top online placements include: businessinsider.com, yahoo.com, marketwatch.com, parade.com and golfdigest.com
  • Social media placements garnering more than 800 million impressions
    Top social media placements include: The Instagram and Twitter pages of Bethenny Frankel, Kathie Lee Gifford, Ellen DeGeneres, Salma Hayek, InStyle and CBS
  • General broadcast placements garnering more than 7.8 million impressions
    Top general broadcast placements include: ESPN, QVC and The Weather Channel
  • Media tour placements garnering more than 186 million impressions
    Top media tour broadcast placements include: “Access Hollywood Live,” “The Daily Buzz,” Yahoo! Entertainment and usmagazine.com

“We’re so proud to announce the success of this year’s National Sunglasses Day celebration,” said Maureen Beddis, The Vision Council’s vice president of marketing & communications. “We owe a big thanks to our members and the industry at large for supporting The Vision Council and the campaign through exclusive online sales incentives, offering giveaways, hosting celebrations in honor of the day and more.”

National Sunglasses Day takes place annually on June 27, reminding consumers that wearing sunglasses is not only fashionable, but also a health necessity to protect the eyes from long- and short-term damage from the sun’s harsh ultraviolet (UV) rays. The campaign has garnered support and promotions from organizations across the eyewear and eyecare industry year after year.

The National Sunglasses Day campaign went viral for the past three years, garnering more than 1 billion print, online, social media and broadcast impressions in 2018, earning it a Gold Bulldog PR Award in the Best Viral Campaign category. In addition to industry-wide backing, the campaign saw support from top tier outlets as well as posts on the Instagram and Twitter pages of well-known celebrities.

For more information, visit thevisioncouncil.org, and to learn how to get involved in National Sunglasses Day 2020, visit nationalsunglassesday.com.

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eyeOs Announces New Website Launch

New website goes beyond showcasing product.

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(PRESS RELEASE) SOUTHBOROUGH, MA — eyeOs Eyewear, the producer of eyeOs Premium Readers, announced the launch of its new website eyeosreaders.com.

“The importance of a website cannot be overstated in our web-connected culture. At eyeOs we recognize that we have a responsibility to be in sync with the needs of the connected consumer by providing a well-organized, efficient, informative, and aesthetically appealing browsing experience. And, we ensured that the new site strategically drives consumers to the doors of our valued retail partners,” said Sam Kotob, the founder and designer of eyeOs.

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“As a vital connection between eyeOs, our consumers and our valued retailers alike, the new website clearly expresses our culture, brand, and value. Our customers expect convenient and secure and easy-breezy browsing when searching the site for product information, dealer locator, or to shop. Our goal is to provide exceptional customer service and a personalized experience at every touchpoint, and we’re confident that the new site interface will have an immediate and positive impact on consumers and our valued retail partners alike,” Kotob said.

eyeOs credits their success to transparency relative to product quality and claims. The new site gives product details supported by informative content pages for those that want to learn more. Take blue light for example: it is a huge driver in the readers market to help even emmetropic eyes reduce digital eyestrain. When visiting the site, the consumer or ECP can learn why a blue filter helps DES.

eyeOs new website goes beyond showcasing product and the lens and frame technology highlights that make eyeOs the premier in reading eyewear.

eyeOs produces an extensive range of OTC reading eyewear, including BlueBuster blue light filtering lenses, OfficePal, and PcPal progressive readers as well as photochromic and polarized bifocal readers.

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NCCVEH at Prevent Blindness Receives Renewed Grant

It will provide funds to promote healthy vision for kids.

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(PRESS RELEASE) CHICAGO – The National Center for Children’s Vision and Eye Health at Prevent Blindness (NCCVEH), celebrating its 10-year anniversary, announces that a second year of funding was received from the federal Health Resources and Services Administration’s Maternal and Child Health Bureau for $300,000 to support the center’s ongoing work to improve eye health in at-risk, minority, and vulnerable populations of young children by the year 2021.

A key project for the funding is the continuation of the “Better Vision Together- Community of Practice” program, a peer-to-peer mentorship and learning opportunity for eight communities and states including Texas, Arizona (2), Idaho, Massachusetts, Minnesota, California and Florida. Through Better Vision Together, teams are addressing all components of the vision and eye health system for children, including vision screening and access to eye care, parents/caregiver education and engagement, data collection, and professional education.

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The community of practice promotes this work through coalition building with the education, medicine, public health, community organization, and child care sectors. Populations served by the teams include Hispanic, Native American tribes in cities and reservations, Asian, African American, immigrants from Iraq, Congo, Burma, Somalia, Afghanistan, Laos and migrant farm workers.

To date, Better Vision Together partners have completed the following actions:

  • Eyes on Learning, Virginia G. Piper Charitable Trust (Phoenix, Ariz.) – Hosted the Children’s Vision Health forum for 60 stakeholders and launched a public awareness campaign aimed at parents and caregivers around children’s vision (“Children Don’t Know What they Can’t See”).
  • Haverhill Promise of Children’s Vision, Haverhill Public Schools and Haverhill Promise (Haverhill, Mass.) – Created, produced and distributed book marks and book plates with the message for parents and caregivers: “Healthy eyes are ready to read; have your child’s eyes checked today.”
  • Improving Childhood Vision Health Task Force, Minneapolis Public Schools Office of Early Childhood Education (Minneapolis, Minn.) – Has begun implementing a new vision screening program for 2,500 Head Start students to be conducted by Lions Clubs volunteers.

The NCCVEH at Prevent Blindness is supported by the federal Health Resources and Services Administration’s Maternal and Child Health Bureau under grant number H7MMC24738. The total award amount for the “Vision Screening in Young Children” grant is $300,000 (percentage financed with nongovernmental sources .5%). This information or content and conclusions are those of the NCCVEH and should not be construed as the official position or policy of, nor should any endorsements be inferred by HRSA, HHS or the U.S. Government.

In 2009, the NCCVEH was established to develop a coordinated public health infrastructure to promote and ensure a comprehensive, multi-tiered continuum of vision care for young children. The NCCVEH continues to work with leading, volunteer advocates and professionals in ophthalmology, optometry, pediatrics, public health, and related fields, to review the current scientific literature, explore best practices, establish partnerships, develop data, and gain consensus on the best approach to children’s vision and eye health.

Additional planned projects for this grant period include a social media awareness campaign targeting minority parents and caregivers, and development of an online Family Resource Tool Kit to be distributed to early childhood care and education centers.

“In 1908, Prevent Blindness was founded as a public health advocacy organization, specifically to address children’s vision issues,” said Jeff Todd, president and CEO of Prevent Blindness. “Thanks to the generous support of MCHB, we can continue to have a positive impact on children and their future across the country.”

For more information about the National Center for Children’s Vision and Eye Health at Prevent Blindness, or the Better Vision Together- Community of Practice program, please visit https://nationalcenter.preventblindness.org/better-vision-together or contact Donna Fishman at (800) 331-2020 or dfishman@preventblindness.org.

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Essilor of America and Actress Marsai Martin Put Comprehensive Vision Care at the Top of Parents’ Back to School Lists

Martin encourages parents to sign the Essilor 20/20 Vision Pledge to prioritize high quality vision solutions for their children and the opportunity to win eyeglasses for their entire school.

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(PRESS RELEASE) DALLAS, TX – Essilor of America and actress Marsai Martin are raising awareness about the urgent need for children across the nation to receive total vision care this back to school season – care which includes high-quality, comprehensive eye exams from eyecare professionals who offer advanced lens technology that keep pace with the changing needs of children’s eye health.

Today’s families are facing an eye care health crisis. While one in 4 parents have a child with myopia, studies show that nearly half of all children under the age of six aren’t receiving regular eye examinations. To add to this growing issue, many parents are unaware that not all eyeglasses are the same and that there is a difference in lens quality and features that can impact their child’s visual outcome.

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“We are facing unprecedented rates of myopia. Today, children’s eyes are exposed to harmful blue light, ultraviolet light (UV) and digital eye strain like never before. Yet nearly half of parents with children under age six have never taken their child to the eye doctor, even though it’s recommended they have three doctor visits by that age,” said Dr. Millicent Knight, senior vice president of Essilor’s customer development group.

“Parents also need to know that where you go matters as much as when you go said Knight. “There is a big difference in a child’s vision outcome when choosing professionals who prioritize the most advanced and best lens technologies for their patients’ individual needs.”

The Essilor 20/20 Vision Pledge is a new campaign introduced by Essilor of America and Marsai Martin that encourages parents to take immediate action to prioritize their children’s best vision, a critical element for education success, this back-to-school season.

Martin, 14, who plays Diane Johnson on the ABC Emmy-nominated hit comedy “Black-ish,” struggled in school until her vision issues were successfully diagnosed and treated by an eyecare professional who offered her the right solution for her needs. Her story is relevant to many students, as studies show nearly half (49%) of children with myopia have difficulty in the classroom, and 41 percent of parents with myopic children said their children struggle with everyday activities.

“I know what it’s like to sit in a classroom where everything looks blurry. No child should have to go through that experience,” Martin said. “Through this Pledge and partnership, I hope every child in America gets the opportunity to see the world clearly, and to be at their best in the classroom and in life.”

Parents who sign the Pledge commit to prioritizing their child’s eye health by seeking the best, comprehensive care and lens solutions for their children. In signing the Pledge, parents are eligibile to win an comprehensive exam and pair of eyeglasses for their child – and eyeglasses their entire school (K-12), courtesy of the Essilor Vision Foundation.

“Parents will invest billions this year to prepare their children for school, but without the ability to see their best, children will be at a disadvantage in the classroom. Marsai’s story underscores the need for vision to be at the top of the list, as well as the difference that can be made in the life of a child when they’re paired with the right eye doctor who offers the right lens solutions. Essilor answers the call with our network of Essilor Experts, which is comprised of independent eye doctors who have access to advanced lens technologies and who are dedicated to taking a personalized approach to eye care,” said Sherianne James, Chief Marketing Officer at Essilor of America. “The Essilor 20/20 Vision Pledge is a compelling way to empower parents to make the right choice as Essilor drives toward a 2020 goal of better vision health for all.”

Find your local or nearest Essilor Expert by visiting: https://www.essilorusa.com/get-lenses/essilor-experts#wheretobuy

To enter the Essilor 20/20 Vision Pledge and for official rules, visit: 2020visionpledge.com

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