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The Vision Council Garners 1.2 Billion Impressions for National Sunglasses Day 2019

It surpasses last year’s total impression numbers.

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(PRESS RELEASE) ALEXANDRIA, VA – The Vision Council announces another successful celebration of National Sunglasses Day. Due to its efforts, The Vision Council garnered more than 1.2 billion online, social media and broadcast consumer media impressions, surpassing last year’s total impression numbers for the commemorative date. Additionally, one of the official campaign hashtags #NationalSunglassesDay was trending on Twitter throughout June 27.

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Here’s an overview of the consumer media coverage:

  • Online placements garnering more than 223 million impressions
    Top online placements include: businessinsider.com, yahoo.com, marketwatch.com, parade.com and golfdigest.com
  • Social media placements garnering more than 800 million impressions
    Top social media placements include: The Instagram and Twitter pages of Bethenny Frankel, Kathie Lee Gifford, Ellen DeGeneres, Salma Hayek, InStyle and CBS
  • General broadcast placements garnering more than 7.8 million impressions
    Top general broadcast placements include: ESPN, QVC and The Weather Channel
  • Media tour placements garnering more than 186 million impressions
    Top media tour broadcast placements include: “Access Hollywood Live,” “The Daily Buzz,” Yahoo! Entertainment and usmagazine.com

“We’re so proud to announce the success of this year’s National Sunglasses Day celebration,” said Maureen Beddis, The Vision Council’s vice president of marketing & communications. “We owe a big thanks to our members and the industry at large for supporting The Vision Council and the campaign through exclusive online sales incentives, offering giveaways, hosting celebrations in honor of the day and more.”

National Sunglasses Day takes place annually on June 27, reminding consumers that wearing sunglasses is not only fashionable, but also a health necessity to protect the eyes from long- and short-term damage from the sun’s harsh ultraviolet (UV) rays. The campaign has garnered support and promotions from organizations across the eyewear and eyecare industry year after year.

The National Sunglasses Day campaign went viral for the past three years, garnering more than 1 billion print, online, social media and broadcast impressions in 2018, earning it a Gold Bulldog PR Award in the Best Viral Campaign category. In addition to industry-wide backing, the campaign saw support from top tier outlets as well as posts on the Instagram and Twitter pages of well-known celebrities.

For more information, visit thevisioncouncil.org, and to learn how to get involved in National Sunglasses Day 2020, visit nationalsunglassesday.com.

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Safilo Group and Marc Jacobs Renew Licensing Deal

The new agreement will now run until Dec. 31, 2026.

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(PRESS RELEASE) PADUA/NEW YORK — Safilo and designer Marc Jacobs announced the early renewal of their licensing agreement for Marc Jacobs-branded optical frames and sunglasses collections.

The agreement will now run until Dec. 31, 2026.

The renewal of this partnership, which has reached its 15th year of collaboration, further strengthens Safilo’s portfolio in the contemporary segment.

It also extends the positioning of the brand in the luxury segment with the launch of the Marc Jacob’s Runway eyewear collection, which will hit the market in January 2021.

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Marcolin Group Enters a Partnership with Positive Luxury

This is by sponsoring the inaugural Positive Luxury Awards 2020.

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(PRESS RELEASE) Marcolin Group, a worldwide leading company in the eyewear industry, announces its partnership with Positive Luxury for their first edition of the Positive Luxury Awards. The ceremony is taking place in London on the 25th of February 2020 and the Group will present the Innovation of the Year Award.

Founded in 2011, Positive Luxury is an award-winning sustainability platform that connects luxury brands with people working towards a better future through the unique Butterfly Mark, a symbol of trust earned by brands that have adopted sustainability as a key business principle.

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The Positive Luxury Awards 2020 is a global celebration of sustainability and innovation within the luxury industry, featuring a variety of categories recognizing companies or individuals affecting positive change in businesses and the global community.

Marcolin Group will sponsor the Innovation of the Year Award which identifies true innovators taking an entirely new approach to their service, product, technology or business model, improving their social or environmental performance while also offering large scale improvements internally and externally.

The evening’s winners will be selected by a special jury consisting of 12 global business leaders, including American-British model and activist, Arizona Muse, United Nations officer, Simone Cipriani, author of The New Green Consumer Guide, Julia Hailes, business writer and advisor, John Elkington, author and British Fashion Council’s Advisory Board member, Frances Corner, model, actress and activist, Amber Valletta, Parsons School of Design Dean of Fashion, Burak Cakmak, communications consultant and writer, Emma Young, journalist and author, Isabelle Lefort, Business for Social

Responsibility Managing Director, Elisa Niemtzow, and Imagine Co-founder and International Chamber of Commerce Chair, Paul Polman.

Massimo Renon, Marcolin Group CEO, affirmed: “Marcolin Group is the first international eyewear company collaborating with Positive Luxury. We will demonstrate to our partners and consumers that we are tracing a new path in the sustainability. Our relentless pursuit of innovation and experimentation has led Marcolin Group to become the first sponsor for The Positive Luxury Innovation of the Year Award”.

Diana Verde Nieto, Co-Founder and CEO of Positive Luxury, stated: “Marcolin Group’s commitment to craftsmanship and quality has helped them build an unparalleled reputation in the eyewear industry. We are proud to work with them and have their support for the Positive Luxury Awards 2020, more specifically, the Innovation of the Year Award”.

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Bollé Brands Adds to North American Marketing Team

Chris Abbruzzese has been appointed to the VP trade marketing role.

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(PRESS RELEASE) BOSTON, MA — Chris Abbruzzese has been named vice president of trade marketing for Bollé Brands, North America.

Abbruzzese will be responsible for developing trade marketing strategies that align with Bollé’s global brand strategies. In this new role, Abbruzzese will act as the key bridge between global marketing and product teams and the North American sales team with an emphasis on in-store programs that promote retail success and drive sell-through.

“We’re thrilled to welcome Chris to the team and excited to have him help us take these great brands to the next level,” said Peter Smith, CEO of Bollé Brands

Abbruzzese brings 15 years of experience with Maui Jim Sunglasses, where he served as VP, Global Marketing. In that role, he developed and executed global marketing initiatives for the high-end sunglass line. As a member of the core team, he was instrumental in the early growth and expansion of the brand internationally.

Abbruzzese has also performed marketing and sales consulting services for clients in the outdoor, home automation, energy, optical, and digital fabrication industries.

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