(PRESS RELEASE) This May, The Vision Council is promoting the importance of eye health and regular eyecare for children and adults nationwide through the celebration of Healthy Vision Month.
Each May, the Center for Disease Control’s Vision Health Initiative partners with the National Eye Institute (NEI) to encourage all Americans to make vision a health priority and raise awareness around the necessity of regular vision care as a part of routine healthcare prevention and treatment.
The Vision Council encourages members to participate in Healthy Vision Month by engaging on social media with the hashtag #HealthyVisionMonth and exploring the resources available on the National Eye Institute’s Healthy Vision Month page, here.
Share Your Plans!
Members are encouraged to share their Healthy Vision Month plans with Hayley Rakus, The Vision Council’s Senior Communications Manager, at hrakus@thevisioncouncil.org for consideration on The Vision Council’s social media channels.
Member Resources
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As part of The Vision Council’s new social media content calendar member benefit, members have access to a downloadable social media content calendar for the month of May for their consumer-facing social media marketing. The May calendar includes messages around Healthy Vision Month.
Members can access the calendar here.
Additionally, The Vision Council recently launched a Vistaprint ProShop that gives members access to printable consumer marketing materials at a discounted rate. Click here to learn more.
Consumer Outreach
The Vision Council is elevating awareness of Healthy Vision Month and encouraging the public to participate by making smart lifestyle choices for their eye health through the distribution of a press release over PR Newswire. Throughout the month, The Vision Council will pitch news stories about the importance of maintaining eye health to top consumer media outlets, highlighting important eye health tips.
The Vision Council will also share information, tips and eye health resources for consumers here and on social media via @visionoptionsbytvc on Instagram and Facebook.
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