Headlines 44% of Eyeglass Buyers Looked to Internet for Help in 2020, Survey Finds Special interest consumer report examines the role of the internet among consumers who recently purchased eyewear. Published 2 months ago on June 15, 2021 By INVISION Staff Share Tweet ALEXANDRIA, VA — More than 44 percent of adults who purchased eyeglasses in 2020 used the internet to assist in their acquisition of prescription eyeglasses, The Vision Council has found. That was up from 22 percent in 2017. “Even before the onset of the COVID-19 pandemic, The Vision Council’s research indicated that US eyewear consumers were migrating to the Internet to make eyewear purchases. The COVID-19 pandemic seems to have accelerated that movement,” said Steve Kodey, senior director of industry research at The Vision Council. “Even though some of the heightened online buying activity has cooled in early 2021 as consumers return to physical brick and mortar retailers for eyewear purchases, online sales of eyewear are still incredibly higher than pre-COVID times and we expect that level of buying to continue increasing over the next couple of years.” Photo Gallery ECPs Glam It Up in Their Top Eyewear Picks Fun 49 Boss Memes That Everyone in Retail Can Relate To Photo Gallery Inked Opticians: 19 ECPs Show Off Their Eyewear Tats The Vision Council recently released the results of its Internet Influence Report. Conducted in December 2020, the special interest consumer report examines the role of the internet among consumers who recently purchased different types of eyewear. The Vision Council fielded the survey to 4,909 adult consumers. To download the Internet Influence Report, visit The Vision Council’s Research Download Center. The report is available as a complimentary download for members of The Vision Council and is available to purchase for non-members. In addition to recording direct online purchases of eyeglasses, contact lenses, plano sunglasses and over-the-counter readers, the report explores the different “window shopping” functions that consumers conducted online before making a purchase in person at a physical brick and mortar retailer, including finding an eyecare provider or eyewear retailer, examining different styles of eyewear, and comparing prices. The report also examines different barriers that hinder people from buying eyewear online and includes data on anticipated future online eyewear buying activity. The report provides a trended comparison to previous research from 2017 and 2018, as well as demographic differences in answer patterns for 2020 online shoppers. Advertisement With 14.1 percent of 2020 eyeglass buyers using the internet to directly purchase eyeglasses throughout the year, about 30 percent of 2020 eyeglass buyers used the Internet to compare prices, find the type or style of eyeglasses they wanted to buy or find the ECP or retailer they bought from in-person later. Consistent with the results from The Vision Council’s past research, when Americans do access the internet to assist with their purchase of eyewear, most only use one or two different types of websites to aid the buying process. While many consumers generally turn to online search engines like Google for assistance when buying any type of eyewear, the study found that prescription eyeglass buyers tended to go to websites operated by known eyeglass retailers without any physical brick and mortar presence, while plano sunglasses buyers tended to visit websites operated by general online retailers or mass merchant retailers. Furthermore, the study found that over the counter readers buyers usually visited websites operated by general online retailers, or websites of conventional chain retailers when performing basic shopping functions. The report also found that 20 percent of recent eyewear buyers claimed that they will not use the internet for any assistance when purchasing eyewear in the future, an all-time low number. The other 80 percent of recent buyers reported that they will use the internet to some extent when buying eyewear in the future. Most will likely use the internet to conduct the same window shopping and direct purchasing activities that people are doing today online. According to the report, all consumer groups embraced the Internet to a greater extent in 2020 when buying eyewear; however some demographics, including men, younger Americans, people from households with annual income over $60,000, residents of the Northeast region of the U.S. and people who bought eyewear from a conventional optical chain in the past, were more likely than other consumers to have used the Internet when purchasing eyewear in 2020. Related Topics:Latest News TopThe Vision Council click to Comment(Comment) Up Next Prestige Consumer Healthcare Acquires TheraTears and Other Brands for $230M Don't Miss Pandemic Put Our Eyes Into ‘Overdrive,’ Survey Finds SPONSORED VIDEO Sponsored by Shamir Customer Focused, Service Oriented, Forward Thinking for life improvement, fashion, performance sports, occupational single vision, and progressive lenses. Our values, the driving force behind our ideas and actions, keep the ECP in the center. Every Shamir representative is personally committed to our customers’ vision, and to providing the best service and support to meet and exceed their expectations, all with a personal touch. You may like All the Cool Eye Decor You Need and More Business Boosters for August and September Kings Guard Gaming and VSP Global Innovation Center Establish Partnership 2021 Dr. Marvin R. Poston Leadership Award Recipients Promoted Headlines Transform Your Multi-Office Phone System Into a Revenue-Generation Tool WEAVE Remastering an Icon Safilo Safilo Introduces Under Armour’s First-ever Optical Collection Safilo Advertisement Latest Trending Videos Tools and Equipment10 hours ago All the Cool Eye Decor You Need and More Business Boosters for August and September Press Releases10 hours ago Kings Guard Gaming and VSP Global Innovation Center Establish Partnership Press Releases1 day ago 2021 Dr. Marvin R. Poston Leadership Award Recipients Press Releases1 day ago EyeCare4Kids Reaches Historic Milestone; 400,000 Kids Helped Press Releases1 day ago OneSight Serves 267 Patients in the Bronx Headlines2 weeks ago US House Bill Would Expand Medicare to Include Vision Care Photo Gallery1 week ago ECPs Glam It Up in Their Top Eyewear Picks America's Finest3 weeks ago This Clever Business Model Means Total Control for One Minnesota Optical Headlines5 days ago Warby Parker Rolls Out ‘Virtual Vision Test’ App Headlines2 weeks ago Video: 3 Accused of Selling Counterfeit Contact Lenses in Los Angeles Press Releases1 week ago Sun Pharma Launches Third Dry Eye Gets Personal Video Campaign Headlines2 weeks ago Video: 3 Accused of Selling Counterfeit Contact Lenses in Los Angeles Press Releases2 weeks ago Sun Pharma Releases Second Dry Eye Gets Personal Video Campaign Press Releases3 weeks ago Sun Pharma Launches Unbranded ‘Dry Eye Gets Personal’ Video Campaign Sponsored Content1 month ago Transform Your Multi-Office Phone System Into a Revenue-Generation Tool Advertisement Advertisement SubscribeBULLETINS Get the most important news and business ideas for eyecare professionals every weekday from INVISION. Facebook Most Popular Headlines5 days ago Warby Parker Rolls Out ‘Virtual Vision Test’ App Headlines4 days ago Nova Southeastern Names Optometry Dean Mark Hinton1 week ago ECP Excellence is Within Your Grasp If You Keep these 19 Things in Mind Products3 days ago The Internet’s Influence on Eyewear Consumers Has Doubled and More of What You Need to Know for August 4ECPs1 week ago 7 Reasons to Use LinkedIn for Your Independent Eyecare Business Best of the Best1 week ago This OD and Marketing Expert Is Blazing A Trail in ‘Social Audio’ Manager's To-Do1 week ago Back to School and Vision Expo West Planning Collide and More Manager’s To Dos for August and September Columns5 days ago Does Private Practice Development Consulting Make a Difference?