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The Year 2020 and More of Your Letters

2020 should be the optical year…

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  • 2020 should be the optical year; unfortunately it really hasn’t started out that way. — Leisa Lauer, Westcliff Optometry, Newport Beach, FL
  • Most Wanted is very beneficial, especially with MIDO and Vision Expo canceling. We are expanding our store to a larger space and searching for additional independent collections to bring in. Love, love your magazine and thank you for all the information and education. — Verbelee Nielsen-Swanson, Oxford Eyes, Orlando, FL
  • I have been at this for 44 years and I have seen the industry change dramatically. To all the ECPs out there keep the faith and keep doing what you are doing. — Bob Mcbeath, Edina Eye, Edina, MN
  • I’m really upset that a simple virus caused a mass hysteria from all news networks eight months before a presidential election which will disrupt our economy, ruin meeting plans, end vacations and possibly hurt our small business. — Robert M. Easton, Jr, OD, Faao, Oakland Park, FL
  • Creating a great patient experience and having the care you provide appreciated helps motivate what we do. INVISION brings ideas and suggestions to the forefront of the industry. — Paul Pascarella, OD, Pascarella Eye Care &Amp; Contact Lenses, Newtown, PA

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at [email protected].

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Letters From Our Readers for November

‘… interesting and educational content from people that are doing things the right way …’

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  • INVISION is a resource that I keep coming back to. Articles that I want to read from people that I want to hear from — people that know what they are talking about. The podcasts are fantastic as well. Extremely interesting and educational content from people that are doing things the right way. The ability to hear how someone else is doing things and the chance at collaboration is priceless. Kudos. — Kirk Lee, Eye Care Associates, Ellisville, MS
  • INVISION is my favorite optical industry magazine. Not only is it informative, it is also fun to read. — Mark Collier, 20/20 Optical, Glens Falls, NY
  • I believe the pendulum is swinging away from online and back to private practice. This is good! — Bethany Cassar, Complete Eye Health, Holland, MI
  • INVISION has been my favorite magazine to read. I read it cover to cover with every publication; it’s made me consider working for an optometry magazine rather than seeing patients, but I have no idea how I would be of help, so I figured I’d at least be part of it by joining the Brain Squad! — Erika Tydor, OD, Shoreline Eyecare, Shoreline, WA
  • Keep it up; it’s all great! — Yen Nguyen, Black Optical, Dallas, TX

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Letters From Our Readers for October

Here’s what our readers are saying.

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  • What’s everyone’s 2020 vision pun? We’re still working on ours. — Jess Gattis, Thomas Vision Clinic, Leesville, LA
    (Editor’s Note: We’ve posted this question in the INVISION Community Facebook Group. Join us there to see what sorts of answers we got!)
  • 2020…The Year of Great Vision! Make it your goal for all patients to look their best and see their best. That’s customer service at its best! — Pam Housley, Texas State Optical of Nederland, Port Arthur, TX
  • I absolutely love your publication. It’s the one magazine I look forward to and read cover to cover. Thanks. — Laura Grosskopf, Rubio Optical, Encino, CA
  • I was looking through last month’s issue and all of a sudden I looked over and I thought ‘Oh my gosh, this picture looks like me’ and it was! I was absolutely thrilled and honored that you have me in the Brain Squad All-Star crew. Thank you so much; have an awesome 2020! — Julie Uram, Optical Oasis, Jupiter, FL
  • I L.O.V.E. this magazine. This is my go to for awesome topics, new and upcoming things, and there are great articles to learn from every month as well. — Lindsey Pulford, Insights Eyecare, Manhattan, KS
  • I think optometry has a bright future. I’m a mentor for fourth-year students at the New England College of Optometry and our interns are so darn bright and energetic. We’re passing the baton on to some very talented people.” — David Momnie, Od, Chicopee Eyecare P.C., Chicopee, MA

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Letters From Our Readers for September

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  • Owning an independent eyecare practice requires our small business to be nimble, and adjust to changing conditions. INVISION gives me ideas to implement from experts that are in the trenches! — Maury Kessler, OD, Eyecare Plus Scottsdale, Scottsdale, AZ
  • The 90 Days feature really inspired me. I have the habit of rushing to finish out the year and focus my goal setting for the next year. The article reminded me that we have 30/60/90 days to align our goals and focus on finishing strong for 2019. Goal setting with my team for the last quarter has also organically sparked some great ideas by my staff for 2020! — Angie Patteson, OD, Sunset Eye Care, PC, Johnson City, TN
  • As an independent optician, I am enjoying that this publication is keeping me up to date on an industry that is constantly changing. I am looking forward to seeing more positive changes in the future for the independent eyecare professional. — Robin Morrison, Optical Options, Ft. Myers, FL
  • I learn or see something new every month thanks to INVISION magazine. Whether it’s product-related, business-related, or marketing-related, it’s always great information. Is it bad that I have a notebook just to write down all of the info? — Ashley Henriott, Eyewear Unlimited, Niceville, FL
    Editor’s Note: Absolutely not Ashley! Perhaps we should reward Brain Squad members with INVISION branded notebooks just to write down all the ideas they love?

Correction: In the November/December 2019 issue’s Better Vision Artificial Vision Aids story on page 30 we accidentally swapped the pictures of the Ocutrex Vision Technologies Oculens AR Wear headset and the Ocutech VES Falcon autofocus bioptic telescope. We regret the error.

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