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These 4 Display Tips Should Goose Your Valentine’s Day Frame Sales




To put customers in the spirit of Valentine’s Day giving, or just to show some love, use quality props that are worthy of your optical. Avoid foil props or cheesy items from the local drugstore seasonal aisle.

Show Some Hearts!

Find attractive hearts made of some unique construction or material that will attract attention to the uniqueness of your merchandise. Keep them small so they do not overwhelm the merchandise.

Book ‘Em

A great accent platform can be created with old books of poetry or love sonnets (think Shakespeare or Browning). Place them in a small stack with titles showing or open one to a particular page. Place display elements around with gift ideas. Accent with a single rose.

Good Stuff

Stuffed animals make great V-day props if they are cute and can be incorporated into the display by holding some gift ideas. Again, not too big or they will reduce the perceived value of the piece.

Have a Heart

Join forces with the American Heart Association by donating a gift from each Valentine sale to this cause. Put some AHA promo items in the showcase. Contact the AHA at for details.


This article originally appeared in the January 2018 edition of INVISION.   




When You’re Passionate About Eye Care, the Right Technology Matters

Lisa Genovese, O.D., strives to give her patients the very best. At Insight Eye Care’s multiple locations, Dr. Genovese provides optimal care for her patients using the Reichert® Phoroptor® VRx Digital Refraction System. In this second Practice Profile Video from Reichert’s “Passionate About Eye Care” series, take a closer look and see how this eye care professional achieved a better work-life balance with equipment that’s designed and engineered in the U.S.A.

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