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In “Harry Potter and the Prisoner of Azkaban,” the bespectacled boy wizard advised his pal Ron Weasley to get his “inner eye tested.” We’re not sure about Ron, but Hogwarts headmaster Severus Snape spent time in the chair at Eisenbrei Plaza Optical in Canton, OH, as part of a Potter-themed Facebook contest the practice ran to boost social media traffic, timed to mark Harry’s birthday. The winner took away a package of Potter goodies.

Harry Potter’s headmaster Severus Snape scans an eye anatomy guide for spells while waiting for his eye exam at Eisenbrei Plaza Optical in Canton, OH.

Mr. Miyagi (played by Pat Morita) of “The Karate Kid” dispenses some Hollywood wisdom to spectacles wearers from one of the lens cloths at Eye Love Olympia in Olympia, WA.

Staff and family members of Eyeshop Optical Center in Lewis Center, OH reveal their true identities as “The Incredibles” at a July 4 event.

Mrs. Incredible herself (aka Elastigirl, aka Cynthia Sayers, OD, owner of Eyeshop Optical Center in Lewis Center, OH) and a young “Incredible” get the word out about Eyeshop at a July 4 community event.

Metro Optics in The Bronx, NY, have found that Minions help draw kids to the practice’s mobile refraction unit, which provides free vision screenings in the borough and beyond.

A Minion makes himself useful at Bronx, NY-based Metro Optics’ free vision screening center. (INVISION was unable to ascertain whether the Minion pictured is board-certified.)

Midwest Eye in Downers Grove, IL, shows us who’s really “The Boss” with this cool play on a classic ’80s album cover.

The eye docs at Midwest Eye in Downers Grove, IL get set for a “three-hour tour”.

Nancy Revis, owner of Uber Optics in Petaluma, CA, has raised the marketing bar for all opticals with her homages to cultural icons like Mexican painter Frida Kahlo. She does the art direction and photography, and gets help with production from her sister, graphic designer Amy Koenig.

Uber Optics in Petaluma, CA continue their cool pop culture homages with a take on vintage Alice Cooper.

Iconic movie “Thelma & Louise” gets the Uber Optics treatment in this ad produced by owner Nancy Revis and her sister Amy Koenig.

And finally, here’s a bonus item — Uber Optics’ sunwear-themed vision of the 1989 teen classic “Say Anything”. See more creative ads from Uber Optics.

These 9 Pop Culture Homages Added Instant Recognition to ECPs’ Marketing

These 9 Pop Culture Homages Added Instant Recognition to ECPs’ Marketing

In “Harry Potter and the Prisoner of Azkaban,” the bespectacled boy wizard advised his pal Ron Weasley to get his “inner eye tested.” We’re not sure about Ron, but Hogwarts headmaster Severus Snape spent time in the chair at Eisenbrei Plaza Optical in Canton, OH, as part of a Potter-themed Facebook contest the practice ran to boost social media traffic, timed to mark Harry’s birthday. The winner took away a package of Potter goodies.