ACCORDING TO THE National Eye Institute, nearly 16.4 milion Americans suffer from dry eye. As a result, forecasters like Market Scope predict that sales of dry eye medications, treatments, and related devices will drastically increase in the coming years. These products have a head start.
Systane Pro PF
Recently launched in the United States, Systane Pro PF hydrates and protects, with restorative results for all types of dry eyes. This preservative-free drop is the longest-lasting drop for dry eyes in the Systane portfolio.
(800) 757-9195, myalcon.com
Optilift
Designed to treat the periorbital area, OptiLIFT uses technology called Dynamic Muscle Stimulation (DMS) to improve lower eyelid laxity and blink quality by restoring muscle tone.
(877) 586-3647, information.lumenis.com/optilift
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Lipiflow
Designed to enhance tear stability and alleviate dry eye symptoms for patients with meibomian gland dysfunction, this in-office, non-invasive procedure takes 12 minutes by applying heat and pressure to the eyelids to clear blockages.
clearvisionforyou.com
Vevye
Vevye offers a semiflourinated alkane formulation that targets dry eye inflammation by enhancing the penetration of cyclosporine into the cornea. This prescription drop was shown to promote corneal healing in the majority of patients by day 15 in clinical studies.
vevye.com
Blink Nutritears
A proprietary blend of ingredients including lutein, zeaxanthin, curcumin, and vitamin D enables Blink NutriTears to promote healthy tear production and provide discernable relief within two to four weeks.
(800) 828-9030, justblink.com
Smart Ways to Sell Dry Eye Care
Kaleb Abbott, OD, MS, FAAO, FOWNS Dry Eye Clinic & Center For Ocular Inflammation, University Of Colorado School Of Medicine
Aurora, CO
When I prescribe medications for my dry eye patients, I prioritize therapeutic efficacy, rapid onset of action, and good tolerability. Vevye excels in all three. It quickly improves corneal staining and offers unmatched tolerability compared to other topical immunomodulators. Patients see significant symptom relief, a marked reduction in corneal and conjunctival staining, and minimal side effects. Also, patients with severe symptoms who once required visits every three months now return every six to 12 months, thanks to lasting relief.
Haley Perry, OD
Elite Eye Care
Arden, NC
I evaluate new dry eye products for safety, efficacy, and ease of integration into our existing treatment protocols. I want to see clear clinical data supporting symptom relief and objective improvement in ocular surface health. OptiLIFT has been a fantastic addition to our offerings. My initial interest was driven by the aesthetic benefits … for myself. That’s how I discovered the DMST and radio frequency combination, and it’s been a game changer. The device is intuitive, user-friendly, and noninvasive. Patients appreciate both the aesthetic benefits and the therapeutic outcomes.
