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Think About Your Eyes Announces Shopko Optical as Newest Industry Partner

Shopko will support efforts to educate the public on the benefits of vision health.




(PRESS RELEASE) ALEXANDRIA, VA — Think About Your Eyes, a national public awareness campaign presented by The Vision Council and the American Optometric Association that aims to promote the importance of getting an annual comprehensive eye exam with an optometrist, announced Shopko Optical as the latest industry partner to lend its support to the national campaign. For more than 40 years, Shopko Optical has provided excellent patient-centric care and high-quality eyewear through its dedicated team of nearly 700 optometrists and opticians. Shopko Optical centers have been opened in Idaho, Illinois, Iowa, Michigan, Minnesota, Montana, Nebraska, South Dakota, Utah, Washington and Wisconsin.

Shopko Optical joins a growing collective of eyecare industry partners, along with The Vision Council and the American Optometric Association, in providing resources for Think About Your Eyes’ national awareness efforts.

Since launching nationally in late 2014, the Think About Your Eyes campaign has seen incredible results as it seeks to motivate public behavior for eye health. Notably, Think About Your Eyes has influenced more than 11 million people to get eye exams and improve their overall quality of life. With more than 1 billion impressions annually, the omni-channel campaign continues to reinforce that vision health is an important part of overall health and wellness. Current supporters include The Vision Council, American Optometric Association, Alcon, Essilor, Johnson & Johnson Vision, Luxottica, Transitions, National Vision, Hilco Vision, EyeMart Express, Walman, Eschenbach, Special Eyes, Optelec, Compliancy Group, Jobson Optical Group, and more than 22,000 optometrists.

“We are proud to announce our support of the Think About Your Eyes campaign,” said Russ Steinhorst, CEO of Shopko Optical. “Our belief in the importance of eyecare and eye health aligns perfectly with Think About Your Eyes’ efforts to elevate the public’s awareness of the connection between vision health and overall health.”

For more information on Think About Your Eyes, please visit

Industry members interested in becoming official Think About Your Eyes partners should contact Jane Balek, Executive Director of Think About Your Eyes, at [email protected].


Eyecare providers who wish to become Think About Your Eyes members should visit here. or contact Eryn Quinn, Administrative Coordinator, at [email protected].



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