Press Releases Think About Your Eyes Campaign Launches Nationwide Published 6 years ago on February 2, 2015 By INVISION Staff Share Tweet Think About Your Eyes has announced the launch of its 2015 television, radio, and digital advertising campaign to educate consumers on the benefits of vision health, highlighting the impressive growth and momentum of the industry initiative presented by The Vision Council and the American Optometric Association. The first phase of this year’s campaign, which begins on Monday, February 2, spotlights the importance of annual comprehensive eye exams and their impact overall health, as well as the symptoms of eye strain. The message will reach an estimated 129 Million adults and generate 1.1 Billion impressions throughout 2015. This new phase of the Think About Your Eyes campaign is launching on the heels of an overwhelmingly successful year in 2014, resulting in a 5 percent increase in total eye exams, 9.3 percent increase in pharmaceutical prescriptions or referrals written, and an almost 25 percent increase in eye diseases diagnosed since the campaign’s inception. The impact for eyecare providers has also been substantial, with a 6.7 percent increase in first time ever eye exams, a 5.0 percent increase in exams for patients under 18, and a 5.5 percent increase in total prescriptions written. “We are thrilled with the growth to the industry that we’ve seen under this campaign – evidence that consumers are increasingly taking care of their vision – and we’re excited to once again bring this important eye health initiative to life on a national scale,” said Dave Plogmann, managing director of Think About Your Eyes. “Not only can eye exams help to prevent vision loss, but they can detect issues like diabetes, high blood pressure, and heart disease. We want the public to think of their annual eye exam as a regular necessity, just as they would think of their annual physical.” The Think About Your Eyes campaign will include over 5,000 television spots across 22 targeted cable networks during primetime viewing hours as well, as other timeslots throughout the day, on stations such as USA, MSNBC, ESPNU, and Comedy Central. More than 540,000 radio spots will run across more than 5,200 stations on 5 different networks – mostly during peak AM and PM drive times. Digital ads will also be placed using a cross-platform strategy spanning desktop, mobile and tablet, reaching more than 61 million impressions over more than two thousand sites, including ESPN, YouTube, WebMD, and Yelp. Advertisement The mission of the Think About Your Eyes campaign is to share educational and motivational messages about eye disease, eye strain, children’s vision and how regular eye exams can positively affect overall health. The campaign encourages consumers to schedule an eye exam by visiting thinkaboutyoureyes.com. The site, which has received more than 1.2 million visitors, features a comprehensive locator tool where visitors can easily find local Think About Your Eyes member eyecare providers. For general campaign inquiries, or for industry members interested in becoming official Think About Your Eyes partners, please contact Dave Plogmann, managing director of Think About Your Eyes, at [email protected] Related Topics: click to Comment(Comment) Up Next 19th Annual Transitions Academy Draws 500 Don't Miss Optometry Cares-AOA Foundation Announces Scholarship Winners Advertisement SPONSORED VIDEO SPONSORED BY SHAMIR Shamir Glacier PLUS™UV Utilizing the most advanced technologies, Shamir Glacier PLUS™ UV ensures you receive the most enhanced performance from your lenses. You may like Promoted Headlines Make Them Yours: Specialty Coatings/Tints North American Coating Laboratories Introducing EssilorLuxottica 360 Essilor American Eyes 2020 — Safilo’s Celebration of U.S. Eye Care Professionals Continues Safilo Advertisement Latest Trending Videos The Big survey2 hours ago Think You’re Having a Bad Day? ECPs Told Us Their Biggest Screwups Best of the Best24 hours ago This Seattle Practice Turned A Muralist Loose On Its Walls — With Stunning Results Photo Gallery2 days ago 19 Images That Will Change the Way You Think About Optical Lighting Press Releases2 days ago Prevent Blindness Declares December as ‘Give the Gift of Sight Month’ Columns4 days ago Increase Medicaid Patient Engagement With 3 Simple Steps Photo Gallery6 days ago Hilary Swank in Silhouette TMA Frames … and More Celebrity Eyewear Picks Headlines3 weeks ago Report: U.S. Vision to Lay Off 299 Workers Headlines3 weeks ago Pennsylvania Expands Optometrists’ Scope of Practice The Big survey1 week ago These 14 Industry Traditions Need to Die, ECPs Say Photo Gallery3 weeks ago Check Out These 17 Eye-Catching Optical Murals Headlines4 weeks ago Video: Florida Man Invents Robot to Place Contact Lenses Headlines4 weeks ago Video: Some Retailers Board Up Due to Election Unrest Fears Headlines1 month ago Video: Car Crashes Into Optometry Office; 4 Taken to Hospital Sponsored Content3 months ago Introducing EssilorLuxottica 360 Sponsored Webinars3 months ago Introducing Varilux® Comfort Max Lenses Advertisement SubscribeBULLETINS Get the most important news and business ideas for eyecare professionals every weekday from INVISION. Advertisement Most Popular Photo Gallery6 days ago Hilary Swank in Silhouette TMA Frames … and More Celebrity Eyewear Picks Benchmarks6 days ago How 6 Eyecare Businesses Get the Word Out to the Right People — On a Budget The Big survey5 days ago 35 Time Management Hacks From Your Fellow ECPS The Big survey7 days ago ECPs Share COVID-19’s Life Lessons Products7 days ago 9 Brands That Ensure You’ll Look Good From Your Head to Your Toes Columns4 days ago Increase Medicaid Patient Engagement With 3 Simple Steps The Big survey6 days ago More Than 60% of ECP Businesses Expect Earnings to Fall This Year Mark Hinton1 week ago Are You Effectively Connecting with Patients Before, During and After Their Office Visit?