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Think About Your Eyes Reveals Barriers and Misconceptions about Healthy Vision

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(PRESS RELEASE) Think About Your Eyes, a national public awareness campaign about the importance of scheduling an annual eye exam with an optometrist, conducted a survey of more than 1,000 U.S. parents of children aged two to 17 and uncovered key misconceptions about the importance of eye health this summer, especially when it comes to travel and caring for vision health. In fact, while 43% of families surveyed say they will take a road trip this summer, the survey also showed that families aren’t taking proper care of their vision and eye health before and during their time on the road.

Parents surveyed said they are more than twice as likely to wear UV eye protection whenever they leave the house as compared to their children (33% to 13%), and only 8% of parents and 9% of children wear eye protection when its overcast. What’s more, nearly a quarter (22%) of parents surveyed said their child never wears UV eye protection, compared to just 16% for themselves, and as it turns out, sun glare was the most common eye problem encountered by parents when behind-the-wheel. Nearly half (47%) of parents surveyed said their children would spend four or more hours using screens (tablets, smartphones) while traveling to and from their vacation destination and one third of parents said their kids will spend more than 6 hours with screens during the vacation itself.

Since the majority of parents (52%) surveyed agreed that road trips are a great way to see the country and agreed (61%) they allow for more quality family time, Think About Your Eyes is partnering with Airstream, innovative maker of the iconic “Silver Bullet” travel trailer, to highlight the important role vision plays in a life well-lived. Think About Your Eyes and Airstream will send YouTube family The Daily Bumps on an iconic summer road-trip in their Classic Smart Trailer, highlighting the importance of healthy vision in enjoying life’s moments and encouraging families to schedule a comprehensive eye exam before school starts.

The Daily Bumps, also known as the Lannings, will travel throughout the western United States in an Airstream trailer, chronicling their trip for their over four million subscribers on YouTube, as well as on Facebook, Instagram and Twitter. They’ll stop in Nevada, Utah, and Idaho to see natural beauty, famous attractions, and visit family and friends—all things their vision allows them to appreciate. To kick-off the trip, the entire family received an annual comprehensive eye exam to ensure they were aware of any vision and eye health needs in advance of the trip, and shared their experience with parents online.

“This partnership with Airstream and The Daily Bumps, the first of its kind for Think About Your Eyes, illustrates the wide-reaching nature of our message,” said Dr. Rick Weisbarth, chair of the Think About Your Eyes Advisory Board. “By amplifying the need for annual comprehensive eye exams, we’re able to further spread the word about the importance of overall vision health, and that regardless of your age or physical heath, it is vital to detect eye problems at their early stages when they are most treatable.”

In order to find a doctor near you to schedule an annual comprehensive eye exam, visit ThinkAboutYourEyes.com. To follow along with The Daily Bumps on our summer road trip, follow them on YouTube, Facebook, Instagram and Twitter.

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For further information on Airstream and the Classic Smart Trailer please visit www.airstream.com.

About Think About Your Eyes
Think About Your Eyes is a national public awareness initiative in partnership with the American Optometric Association, focused on educating consumers about the importance of vision health and annual comprehensive eye exams. Current partners include 45 state optometric associations and AFOS, Alcon, The Vision Council, All About Vision, GUNNAR Optiks, Jobson Optical Group, National Vision, Inc. (NVI), SpecialEyes, Hilco Vision, Walman Optical, Transitions, Essilor, Luxottica Group, Eschenbach, Johnson & Johnson Vision, First Vision Media Group, Vision Expo, Vispero, and Compliancy Group. For more information, visit www.thinkaboutyoureyes.com.

About Airstream
Airstream, manufacturer of the iconic “silver bullet” travel trailer, is the longest-tenured recreational vehicle manufacturer in the world. The company’s mission, as set forth by founder Wally Byam, is to create well-designed, high-quality products that allow people to follow their dreams and explore the world in home-like comfort.

A steadfast commitment to Byam’s credo, “Let’s not make changes, let’s only make improvements,” has made the aluminum Airstream trailer a timeless classic. An unwavering focus on innovation keeps the company at the forefront of technology and customer experience in both the trailer and motorized sectors.

Airstream is based in Jackson Center, Ohio, where a team of skilled craftspeople builds each trailer by hand, adding daily to the brand’s reputation for quality and innovation.

For more information, please visit Airstream.com, call 877-596-6111 or mail us at Airstream, Inc., 419 West Pike Street, P.O. Box 629, Jackson Center, Ohio 45334.

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Learn more about Airstream, our dealers, and current travel trailer and touring coach models at airstream.com. For the latest news on Airstream, like us on Facebook and follow us on Twitter and Instagram.

Airstream is subsidiary of Elkhart, IN-based Thor Industries (NYSE: THO), the world’s largest manufacturer of RVs.

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Press Releases

Safilo Group and Marc Jacobs Renew Licensing Deal

The new agreement will now run until Dec. 31, 2026.

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(PRESS RELEASE) PADUA/NEW YORK — Safilo and designer Marc Jacobs announced the early renewal of their licensing agreement for Marc Jacobs-branded optical frames and sunglasses collections.

The agreement will now run until Dec. 31, 2026.

The renewal of this partnership, which has reached its 15th year of collaboration, further strengthens Safilo’s portfolio in the contemporary segment.

It also extends the positioning of the brand in the luxury segment with the launch of the Marc Jacob’s Runway eyewear collection, which will hit the market in January 2021.

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Press Releases

Marcolin Group Enters a Partnership with Positive Luxury

This is by sponsoring the inaugural Positive Luxury Awards 2020.

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(PRESS RELEASE) Marcolin Group, a worldwide leading company in the eyewear industry, announces its partnership with Positive Luxury for their first edition of the Positive Luxury Awards. The ceremony is taking place in London on the 25th of February 2020 and the Group will present the Innovation of the Year Award.

Founded in 2011, Positive Luxury is an award-winning sustainability platform that connects luxury brands with people working towards a better future through the unique Butterfly Mark, a symbol of trust earned by brands that have adopted sustainability as a key business principle.

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The Positive Luxury Awards 2020 is a global celebration of sustainability and innovation within the luxury industry, featuring a variety of categories recognizing companies or individuals affecting positive change in businesses and the global community.

Marcolin Group will sponsor the Innovation of the Year Award which identifies true innovators taking an entirely new approach to their service, product, technology or business model, improving their social or environmental performance while also offering large scale improvements internally and externally.

The evening’s winners will be selected by a special jury consisting of 12 global business leaders, including American-British model and activist, Arizona Muse, United Nations officer, Simone Cipriani, author of The New Green Consumer Guide, Julia Hailes, business writer and advisor, John Elkington, author and British Fashion Council’s Advisory Board member, Frances Corner, model, actress and activist, Amber Valletta, Parsons School of Design Dean of Fashion, Burak Cakmak, communications consultant and writer, Emma Young, journalist and author, Isabelle Lefort, Business for Social

Responsibility Managing Director, Elisa Niemtzow, and Imagine Co-founder and International Chamber of Commerce Chair, Paul Polman.

Massimo Renon, Marcolin Group CEO, affirmed: “Marcolin Group is the first international eyewear company collaborating with Positive Luxury. We will demonstrate to our partners and consumers that we are tracing a new path in the sustainability. Our relentless pursuit of innovation and experimentation has led Marcolin Group to become the first sponsor for The Positive Luxury Innovation of the Year Award”.

Diana Verde Nieto, Co-Founder and CEO of Positive Luxury, stated: “Marcolin Group’s commitment to craftsmanship and quality has helped them build an unparalleled reputation in the eyewear industry. We are proud to work with them and have their support for the Positive Luxury Awards 2020, more specifically, the Innovation of the Year Award”.

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Press Releases

Bollé Brands Adds to North American Marketing Team

Chris Abbruzzese has been appointed to the VP trade marketing role.

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(PRESS RELEASE) BOSTON, MA — Chris Abbruzzese has been named vice president of trade marketing for Bollé Brands, North America.

Abbruzzese will be responsible for developing trade marketing strategies that align with Bollé’s global brand strategies. In this new role, Abbruzzese will act as the key bridge between global marketing and product teams and the North American sales team with an emphasis on in-store programs that promote retail success and drive sell-through.

“We’re thrilled to welcome Chris to the team and excited to have him help us take these great brands to the next level,” said Peter Smith, CEO of Bollé Brands

Abbruzzese brings 15 years of experience with Maui Jim Sunglasses, where he served as VP, Global Marketing. In that role, he developed and executed global marketing initiatives for the high-end sunglass line. As a member of the core team, he was instrumental in the early growth and expansion of the brand internationally.

Abbruzzese has also performed marketing and sales consulting services for clients in the outdoor, home automation, energy, optical, and digital fabrication industries.

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