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3rd Edition of Safilo Live Premieres Nov. 4

Focus is on Boss and Hugo eyewear men’s collections.




(PRESS RELEASE) SECAUCUS, NJ – Safilo North America announces its next SAFILO LIVE virtual event entitled SAFILO LIVE Men’s Spotlight: BOSS Eyewear/HUGO Eyewear. The new 45-minute program, focusing on Safilo’s BOSS Eyewear and HUGO Eyewear men’s collections, will premiere on Wednesday, Nov. 4, at 6 p.m. Eastern, with 24/7 viewing access for one full week after the initial air date.

This is the company’s third installment of SAFILO LIVE, Safilo’s new online channel offering innovative virtual programming to its customers across the U.S., and now also Canada. This month’s program can be viewed live or watched in “on demand” mode through Wednesday, Nov. 11, at 9 p.m. ET.

Filmed in Safilo North America’s Secaucus, NJ, headquarters, these SAFILO LIVE monthly “broadcasts” are produced with the aim of providing eyecare professionals with unique content while providing a safe virtual shopping environment, exclusive sales offers and giveways, as well as helpful marketing and business solutions.

Formatted like a home shopping program, the episode will feature a Safilo host who will provide informative brand and product content, a live model to showcase the eyewear, as well as a live Q&A session to answer viewer questions. Exclusive SAFILO LIVE sales offers and giveaways promoted during the live broadcast are extended for the full week that the program is available in 24/7 “On Demand” viewing mode. Once viewers sign up to watch the episode, the registration link can be used to watch the program live or at their viewing convenience.

Safilo North America customers can register to watch this episode here (U.S.) or here (Canada) or contact their local Safilo sales rep for more information.



Sponsored by Shamir

Customer Focused, Service Oriented, Forward Thinking

for life improvement, fashion, performance sports, occupational single vision, and progressive lenses. Our values, the driving force behind our ideas and actions, keep the ECP in the center. Every Shamir representative is personally committed to our customers’ vision, and to providing the best service and support to meet and exceed their expectations, all with a personal touch.

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