Connect with us

Headlines

This Firm Wants to Disrupt the Industry With $30 Sunglasses

mm

Published

on

It’s backed by several celebrities.

Startup firm Privé Eyewear is seeking to disrupt the eyewear industry, including the Warby Parkers of the world, by selling sunwear for less than $30 a pair.

It plans to start pre-selling at Privegoods.com on May 15, WWD reports.

Prive is taking a direct-to-consumer approach. The company has teamed up with Amazon.com, which will feature the brand on its homepage on June 2.

David Schottenstein, founder of the startup, said he’s going for scale with the sunwear, which is made in China.

Advertisement

“Because the price point is so aggressive, the market size that we’re so accessible to is significantly bigger than a lot of these other companies.”

Several celebrities, including Jamie Foxx, Jeremy Pivenhave, Ashley Benson and Hailee Steinfeld, have stakes in the company and will assist with marketing and design.

WWD reports that the brand has 115 stockkeeping units so far.

Read more at WWD

INVISION Prive

Screenshot from Privegoods.com.

Advertisement

SPONSORED VIDEO

Meet the Next Generation of Smart Glasses

Ray-Ban Meta is now available with a full range of lenses, as a complete pair or edged lens. Prescription orders eligible through select insurance providers, including Eyemed and private pay. The Ray-Ban Meta collection combines iconic design with cutting-edge technology. Capture life’s best moments and livestream to Facebook and Instagram with an upgraded 12 MP camera and five-mic system. Stay connected with hands-free calls and messages. Listen to your favorite tracks through built-in speakers. Spark your creativity, get information and control your glasses with your voice – powered by Meta AI. All while keeping your phone in your pocket. For more information, visit here.

Promoted Headlines

Advertisement

Advertisement

Subscribe

INVISIONMAG.COM
BULLETINS

Get the most important news and business ideas for eyecare professionals every weekday from INVISION.

Advertisement

Advertisement

Most Popular