AT GLANCE EYEWEAR Gallery, owner Lenore Tracey has built a brand image that matches the eyewear and optical experience she provides — a seamless blend of luxury and approachability with a distinctive aesthetic that’s reflected in everything from merchandise bags to the building’s marquee signage.
Glance’s commitment to excellence is meticulously woven into every aspect of the brand. Lens cleaner and cloths, pens, business cards, glasses cases, gift certificates and invitation mailers, glassware, not to mention the graceful online presence and even the WiFi username and password — all carry Glance’s signature elegance and name. Alluring shades of maroon and violet feature prominently, both in branded items and in the optical itself. “Our logo colors and font are consistent, except when printed in black and white,” says Tracey.
The business’s memorable slogan catches both the customer’s eye and Glance’s ethos: “One Glance is all it takes… to get noticed.” It’s a statement that resonates with the gallery’s core demographic, defined by Tracey as “affluent decision-makers who value quality craftsmanship and seek luxury.” She adds, “We engage with this demographic through our training, product, and The Glance Experience.”
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Additionally, the descriptive tagline “Limited Edition and Luxury Eyewear” is strategically showcased on marketing collateral, cleaning cloths, and store windows.
Glance’s clean, clear aesthetic is a blend of personal preference and professional design. “The logo and slogan were professionally designed,” Tracey notes, underscoring the collaboration that elevates the brand’s visual appeal, making it at once inviting and exclusive.
For those looking to elevate their brand image, Tracey has some simple advice: Keep it consistent. This, she says, is the common thread that ties together every element of the customer experience at Glance Eyewear Gallery, from the email signatures to the front door — proof, if any was needed, that with the right brand, one glance is indeed all it takes to get noticed.
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