Connect with us

Sanity Files

This ‘Mexi-rrican American’ ECP is an OD by Training, but Business Is Her Passion

But if things go awry Chicago’s cultural melting pot of food and entertainment provides endless possibilities to unwind.

mm

Published

on

Diana-Canto-Sims-sanity-files
Diana Canto-Sims, OD
Buena Vista Optical at La Vida Eyewear, Chicago, IL

This self-proclaimed “Mexi-rrican American” feels fortunate to have a diverse background, which helps her serve her community in Chicago. “I love getting to know my A+ clients better. What do they read? What are their hobbies? Where do they hang out? I want to connect with them all year long with marketing messages that align with their lifestyle.” And efficiency is her favorite, “Creating better processes and procedures for staff to work smarter, not harder,” Diana says. But lo, beware the customer who turns to “Lord Google” with a complaint. “I hate when people rant or give bad reviews online but never said a word to us face to face. They aren’t able to fix any issues in my practice. Why not tell us so we can help?” But she has no shortage of ways to unwind. “My favorite things to do are visit museums, art galleries, comedy and jazz clubs, and rooftop bars. Chicago is such a melting pot of culture, diverse food and entertainment that the possibilities are endless.”

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at [email protected].

SPONSORED VIDEO

Varilux Young Presbyope Testimonial Video

Your patients are noticing presbyopia symptoms earlier in life, but it doesn’t have to keep them from enjoying the things they love. People in their 40s – the generation that embraced life and work online – have helped us see the world in new and exciting ways, and they need a vision solution that doesn’t slow them down: Varilux® progressive lenses. See how to start the conversation with your patients today at essilorpro.com/welcome-to-presbyopia.

Promoted Headlines

Advertisement

Advertisement

Subscribe

INVISIONMAG.COM
BULLETINS

Get the most important news and business ideas for eyecare professionals every weekday from INVISION.

Advertisement

Most Popular