EYEFINERY OPTICAL STUDIO, Rebecca Knezacek’s charming, cheerful, and refreshingly original one-woman show of an optical in Victoria, BC, is a magnet for folks looking for eyewear that helps them feel confident and authentic. “I definitely target the funky, quirky clients looking for their own individual spectacle style,” says Knezacek. “I help customers of all ages and backgrounds. I love suggesting colorful frames.” The boutique’s offerings emphasize “the unique, handmade quality, small batch side of the industry” — and the breezy, colorful brand she’s developed matches this ethos perfectly.
The two most dominant brand elements are the color orange and a pair of orange glasses. These appear across the board — from Eyefinery’s logo to business cards, branded cleaning cloths and cleaner, social media, website, custom stickers, exterior signage, and a window decal. A custom tote, featuring a design by a local artist, is in the works.
Knezacek calls the look “bright, playful, welcoming with a bit of whimsicality” and says the feedback has been overwhelmingly positive. “I get a lot of… Woah, you really like color! And this is from everyone — customers, reps, and industry professionals.” She designed the logo herself. “I wanted it to pop and have a retro feel. I’m a bit of an old soul and love the ’70s, so I took inspiration for the lines in the font from vinyl records.”
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That font repeats in most of the Canva-made social posts. Knezacek also coined the #tinyoptical hashtag and Eyefinery’s slogan — “The Right Eyewear Makes You Feel Like Yourself.” The idea for the large orange glasses mounted on the store’s front exterior wall arose when she realized the logo wasn’t legible from afar. “I chose a universal optical symbol. I wanted one that stood out against a blue sky … so orange it was!” she laughs.
To bring the logo and website to life, she worked with Marizen Designs, while Vancouver’s 20/20 Accessories handle the custom printed eyeglass cases and cleaner/cloth kits, and Victoria’s Better Print supply the stickers. “Social media has been 100% myself — something I don’t have big (love) feelings for but continue to experiment and fumble my way through.”
Knezacek stresses the importance of continuity to any branding effort and advises, “Be unique, don’t be afraid to be creative and have fun experimenting … It feels most natural and personal when it starts with you.”
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