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This Super-Simple Metaphor Can Help You Explain the Eye to Your Clients

Explain key functions of the eye with this metaphor.

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“The retina is like the film in the camera and the optic nerve is like the cable out of the back of the TV.” — Ted Mcelroy, OD, Vision Source Tifton, Tifton, GA

When to say it? When you need a simple way to explain how these key parts of the eye function.

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

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The 4 Simple Words to Say to Help Out a Floundering Sales Associate

They just might hep you save the sale.

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‘Can I see that?’

WHEN TO USE IT? To help out a floundering sales associate.

WHY USE IT? It shows the customer that the store owner is interested in them, and your experience may be able to save the sale. Source: Invision

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Grab that Cold Call Listener in 30 Seconds

We’ve got the perfect humorous opener to take the annoyance out of your telemarketing calls.

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WHAT TO SAY? “Hi, this is Julie Jensen from the Jensen Opticals, and this is a cold call. I bet you get millions of these. Bite your tongue — here’s another one. I wanted to follow up on that cute little card we sent you inviting you to our store event.”

WHY SAY IT? When you telemarket, as you sometimes have to do, you’ve got 30 seconds to establish rapport. Humor is the fastest way to do that.

Source: INVISION

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‘Do You See the Naked Lady?’

It’s a great way to get accurate patient measurements.

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WHY SAY IT? After asking the patient to look through the pupilometer and focus on the green light. It will get a laugh and, more importantly, inform you that the patient is looking at the right spot. (You may have to do the measurements again if they crack up.)

SOURCE: Gina Kay, Daily Optician

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