Connect with us

Headlines

This Tech Could Pull Consumers Back to Bricks-and-Mortar Retail

mm

Published

on

New developments are debuting this week.

Several new technologies could help bricks-and-mortar retailers win customers back from the online retail sites that have gained popularity in recent years, the Associated Press reports.

One example: smart shelves. They’ll work sort of like online ads that track consumers from site to site.

Technology by startup Perch Interactive “uses laser and motion sensors to detect when a product is picked up,” according to AP. Retailers can then see which items consumers picked up but chose not to buy. The technology also provides shoppers with recommendations, such as complementary products.

Another emerging technology: interactive mirrors. At certain Neiman Marcus stores, dressing rooms feature mirrors that allow shoppers to “make side-by-side comparisons without having to try [the outfits] all on,” AP reports.

Advertisement

Robots, advanced self-checkout systems and virtual and augmented reality are also likely to play major roles in the future of retail, according to the news service. Many of the new technologies are debuting this week at the CES technology show in Las Vegas.

Read more at AP

Advertisement

SPONSORED VIDEO

SPONSORED BY ESSILOR

Ray-Ban® Authentic

Introducing the perfect match of Ray-Ban's legendary style and Essilor's Expertise in sight. Click here for more information.

Promoted Headlines

Advertisement

Advertisement

Subscribe


BULLETINS

Get the most important news and business ideas for eyecare professionals every weekday from INVISION.

Advertisement

Most Popular